The report segments the global alcohol prep pads market by end-user, including hospitals and clinics and ASCs and by geography, including the Americas, EMEA, and APAC. It also provides a detailed illustration of the major factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
Here are some key findings of the global alcohol prep pads market, according to Technavio researchers:
- Growing number of fatal injuries in sports and road accidents: a major market driver
- Increasing availability of online retailers: emerging market trend
- The Americas dominated the global alcohol prep pads market with 48% share in 2017
- In 2017, hospitals and clinics held the highest market share of 43%
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Growing number of fatal injuries in sports and road accidents: a major market driver
First aid is majorly used in road accident injuries and sports-related injuries globally. Patients must undergo surgeries to treat dislocations and fatal fractures sustained while playing sports or in road accidents. Alcohol prep pads are used for sterilizing the skin surface to administer injections or for any incisions before applying first aid.
Some of the reasons for extremity surgeries include corrections of dislocations, regeneration of bones, and repositioning of bones. Alcohol prep pads are used to disinfect the wound or clean the surface where the incision is to be made during surgical procedures. Alcohol prep pads are essential for any surgical procedure to avoid bacterial contamination, and this is driving the demand for alcohol prep pads in the market.
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Increasing availability of online retailers: emerging market trend
Players in the market are increasing their promotional activities and online marketing to provide better accessibility to their products and drive growth. With the onset of online marketing services, the players can minimize operation, setup, and distribution costs. A number of small and large players in the market sells medical disposable products such as alcohol prep pads online and at the same time provide various online discounts and promotional offers. Online retailing has also benefited the consumers as they can order products from anywhere and anytime.
According to a senior analyst at Technavio for research on health and wellness, “The internet allows consumers to glance and choose products from a range of varied products offered by the players through their online websites and portals. It enables improved user experience, visibility, and brand retention. The advent of online facilities has enabled the players in the market to showcase their products and services and generate higher revenue and greater market share. It has also allowed them to reach out to new, potential customers and increase their customer base for these products.”
Global market opportunities
In terms of regional dominance, the Americas led the global alcohol prep pads market, followed by EMEA and APAC in 2017. The Americas is expected to continue its dominance throughout the forecast period due to the increasing number of diagnostic centers across the region. The market in APAC is expected to be the fastest growing segment due to the improving healthcare infrastructure in the region.
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