UPPER SADDLE RIVER, N.J.--(BUSINESS WIRE)--De’Longhi, a global leader in small kitchen appliances, announces its 2018 introductions for the specialty coffee category, all of which are welcomed additions to an already diverse lineup of products. De’Longhi has been leading the category for over 30 years, bringing craftsmanship, Italian style and design, quality and continuing to break new barriers in the ever-changing coffee landscape to fulfill consumers’ needs. With its industry-leading design and innovation, De’Longhi has remained a top recommended brand for specialty coffee machines among top consumer lifestyle media, including The Washington Post, Good Housekeeping, Business Insider, Hearst’s Best Products, Serious Eats and more. The new products will debut at the 2018 International Home + Housewares Show in Chicago, Illinois from March 10-13, 2018.
The demand by consumers for premium coffee options is growing and espresso-based beverage consumption has doubled in the past five years and continues to expand category awareness as consumers try new beverages*. De’Longhi is leaning into its coffee heritage with new and exciting products to meet this growing demand. The 2018 product lineup includes the newly designed Dinamica Fully Automatic Coffee Machine. The Dinamica has a new automatic touch-sensitive interface that is intuitive with backlit touch buttons and icons. With one touch, you can brew multiple hot beverages -- delicious espresso, long espresso and drip style coffee, as well as an iced coffee option.
Other new product offerings include the De’Longhi Dual Master Brewer, a pour over coffee maker featuring the prestigious SCAA Gold Cup certified drip coffee. This is the first introduction for the brand into the popular pour over coffee method. De’Longhi also expands its Nespresso offerings with the new De’Longhi Lattissima One Single-Serve Cappuccino and Latte Nespresso Machine with a patented no waste frothing system and is available in a variety of finishes. De’Longhi will also introduce new color options and a new drink recipe, the Creamy Latte, to its popular De’Longhi Lattissima Touch Cappuccino and Latte Nespresso Machine. The new Creamy Latte is designed to replicate what you would find in most coffee houses with a rich, creamy taste.
De’Longhi’s beautiful Italian-designed specialty coffee machines deliver a barista-quality experience in every cup, with innovation driven by the brand’s emphasis on simplicity, authenticity and craftsmanship. Ideal for novices, experts and everything in between, the brand’s diverse lineup of machines, which range from automatic, manual, pour over and drip, offer something for everyone and every taste. On the fully automatic machines, De’Longhi also offers a best in class, patented LatteCrema System™ that lets you design the ultimate cappuccino or latte with just one touch, with dense, rich, long-lasting foam in every cup. It includes an integrated milk carafe with an auto-clean function that produces steamed milk for lattes and frothed milk for a cappuccino and Italian macchiato. The milk carafe is detachable, allowing it to be placed in the refrigerator between uses, so no milk is wasted.
“De’Longhi is always working to deliver high quality machines that make it easy for consumers to create barista-quality drinks at home,” said Mike Prager, De’Longhi Group NA’s President and CEO. “With the popularity and growth of the specialty coffee category, we are excited about our newest innovations that reflect our consumer’s desire for more intuitive technology across a range of coffee drinks. Our new Dinamica is a perfect example of how De’Longhi strives to meet consumer needs with first and only innovations.”
The De’Longhi Dinamica Fully Automatic Coffee Machine is newly designed to offer multiple beverage options, all-in-one touch for fully flavored bean-to-cup experience.
Unlike other machines on the market, the Dinamica does not leave any coffee grounds in the brew unit. The bean-to-cup brewing and breakthrough tubeless burr grinder system allows for the freshest cup every time since no residual coffee grounds remain. With Dinamica, your coffee is made quickly as the machine heats up in less than 40 seconds, so you can start enjoying your coffee house quality beverage in no time. The machine features an automatic touch-sensitive interface so with one touch, you can brew hot delicious espresso, long espresso and drip style coffee, as well as iced coffee. Plus you can adjust the size and strength of each precisely with five strength settings to personalize how you want your drink. The new Dinamica also features an integrated adjustable manual frother that allows users to customize both steam and froth levels for rich, creamy and long lasting foam – no barista experience required.
The De’Longhi Dinamica Fully Automatic Coffee Machine, will be available in Q3 of 2018 beginning at $899.95.
The new De’Longhi Dual Master Brewer is De’Longhi’s first introduction into the popular pour over coffee method. Pour Over coffee provides a slower brewing process helping the water to pull out more flavor from the grounds for a richer and bolder coffee. With a sleek and intuitive design that leverages De’Longhi’s Italian heritage, the Dual Master Brewer offers the prestigious SCAA Gold Cup certified drip coffee (full 9 cup carafe) with pour over brewing capabilities. De’Longhi’s Dual Master Brewer meets the rigorous Gold Cup standards of the SCAA and ECBC (European Coffee Brewing Center) for quality, temperature, brewing time and consistency, so you’re guaranteed consistently delicious coffee every time. The sleek glass carafe allows users to brew up to 9 cups and features a convenient warming plate that holds the temperature for up to 30 minutes.
The new De’Longhi Dual Master Brewer will be available in September 2018 for $149.99
The new De’Longhi Lattissima One Single-Serve Cappuccino and Latte Nespresso Machine is the latest ground breaking innovation in the line of Nespresso by De’Longhi machines. It is equipped with a patented simple single-serve fresh milk system allowing the preparation of delicious coffee and milk beverages at the touch of a button. Fifty-five percent (55%) of coffee drinkers use milk and the machine never wastes sees any waste as the Lattissima One machine always uses the exact quantity of milk needed in the integrated carafe. The two marks on the milk carafe indicate the exact quantity of milk needed for the perfect Nespresso coffee capsule cappuccino or latte macchiato. The fast heat up time, 25 seconds for coffee and 40 seconds for milk based drinks, ensures you’ll be enjoying delicious beverages in no time. The sleek and compact machine comes in a variety of finishes including a rich Dark Roast, Warm Slate and Silky White (pictured here) to blend with any kitchen design.
The De’Longhi Lattissima One Single-Serve Cappuccino and Latte Nespresso Machine will be available in April 2018 for $379.95.
The De’Longhi Lattissima Touch One Single-Serve Cappuccino and Latte Nespresso Machine is a fan favorite that will now be offered in a variety of new rich and luxurious colors. The machine features 6 one touch recipes including the new Creamy Latte, which is a more blended, creamier version of the classic Latte Macchiato. No matter what your design preference, the Lattissima Touch will look sleek and modern in your home. The simple, one-touch machine uses Nespresso premium capsules to make at home espresso convenient and easy to make. Additional one touch drinks include Latte Macchiato, Cappuccino, Espresso, Lungo and Steamed Milk. Fast heat up in 25 seconds and one touch drink buttons enable users to make their drink of choice easily and efficiently. It’s the ultimate one-touch single serve machine.
The integrated milk carafe can be stored in the fridge in between uses to keep milk fresh for the next day’s drink and an internal storage container for used capsules simplifies clean up. The machine also features a folding drip tray to accommodate larger latte glasses for milk-based espresso drinks. The new Lattissima Touch comes in a variety of finishes including Frosted Silver, Washed Black and Creamy White.
The De’Longhi Lattissima Touch One Single-Serve Cappuccino and Latte Nespresso Machine will be available starting April 2018 for $479.95.
“We are excited to bring these new De’Longhi coffee innovations to market,” said Dean Brindle, VP Category Strategy & Product Development, De’Longhi North America. “By showcasing De’Longhi’s heritage through our product offerings and marketing channels, we are welcoming more and more consumers to the world of De’Longhi specialty coffee where they experience the De’Longhi difference. To support these new introductions, we are employing an integrated marketing plan that taps into the passion points of coffee drinkers in unique and premium ways.”
The new De’Longhi specialty coffee machines will be supported with an array of marketing activities including public relations and media support and retail promotions.
*Source: Allegro World Coffee Portal December 2016
The De’Longhi Group is based in Treviso, Italy and is on the forefront of the small domestic appliance category with a range of premium products under three internationally renowned brands; De’Longhi, Kenwood and Braun. The De’Longhi Group is committed to continuing their mission to create exceptional products that improve the lives’ of the consumer through innovative technologies and unparalleled design.
The De’Longhi brand is based in Treviso Italy and the global leader in espresso and comfort products. Highest quality, high Italian design and meaningful product innovations are the core values of the De’Longhi brand. De’Longhi is present in over 123 countries and creates products in three main categories: espresso, specialty cooking and home comfort. After more than a century of perfecting its products, De´Longhi remains committed to creating innovations that bring convenience and style into every customers’ home; making the everyday better. For more information visit www.delonghi.com.