LIVONIA, Mich.--(BUSINESS WIRE)--Valassis Digital, a division of Valassis and leader in activating consumers through best-in-class digital marketing solutions, announced its accelerated commitment to delivering the future of media with the release of the Valassis Consumer GraphTM, which provides a dynamic 360-degree view of consumers’ lives. This product release follows nine consecutive quarters of Valassis Digital exceeding third-party independent industry benchmarks for quality campaign delivery as measured for viewability and fraud. In addition, Valassis Digital continues to deliver exceptional business performance, with new client additions driving double-digit revenue growth in 2017 that exceeded industry averages.
“CMOs are challenging their marketing partners to make advertising transparent and measurable and we are committed to working to protect the integrity and health of the ad ecosystem,” said Valassis Digital President Cali Tran. “That commitment, along with our continued innovation, is a key driver of our ongoing success that will carry into 2018 and beyond.”
In October 2017, Valassis Digital completed its acquisition of MaxPoint, bringing an industry-leading data platform that connects the digital world with the physical world through consumer insights, hyperlocal execution and measurement. By providing valuable in-store impact, the company now delivers high-performing consumer, household, store and neighborhood targeting. More than 400 market-facing sales and client success professionals, along with engineers and product management associates, across 12 cities and three countries ensure that brands and advertisers can quickly access the entire suite of Valassis Digital’s solutions.
Commitment to Innovation and Quality
Valassis Digital accelerated its commitment to innovation and quality with the release of the Valassis Consumer GraphTM, which makes shopping behavior, in-market intent and store preferences of consumers available to advertisers at the individual, household and neighborhood levels.
The Valassis Consumer GraphTM connects layers of vital intelligence, exclusive to Valassis Digital and available to advertisers, including:
- Predictive, cross-device intelligence which captures browsing and buying behavior across an individual’s devices, yielding one holistic view of the consumer;
- In-market and interest intelligence that understands and predicts what consumers want both now and over time;
- Location intelligence that brings the consumer world to life – where they live, shop and visit; and
- Intelligence at the individual, household and neighborhood levels to provide the best level of precision scale for advertising KPIs.
“The key to great advertising is understanding the consumer; and to understand consumer behavior, advertisers need to observe consumers in both digital and real-world environments,” said Tran. “Our solution not only predicts consumer behavior and builds compelling media moments for brands but also delivers that media with the highest levels of quality.”
Expanded Client Roster
Valassis Digital enjoyed strong client growth in 2017, signing new clients while expanding relationships with existing ones. The combined entity now has approximately 1,500 clients across key verticals including retail, CPG, and health care.
“We are proud of the company that we keep,” said Tran. “Our commitment to innovation and quality is best represented by the trust our clients invest with us in both campaign size and vertical markets.”
About Valassis Digital
Valassis Digital is a leading digital marketing intelligence company, providing a best-in-class data management platform and unmatched targeting capabilities that fuels superior display advertising and expanded media offerings, such as in-store campaign solutions, for advertising clients. Through proprietary technology, Valassis Digital creates meaningful marketing and advertising impact for businesses – from planning, delivery, and attribution. Valassis Digital taps into meaningful, actionable insights that drive better campaign performance.
Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.