NEW YORK--(BUSINESS WIRE)--TransPerfect, the world’s largest provider of language and technology solutions for global travel, tourism, and hospitality organizations, today released a Phocuswright-authored report entitled “Emerging Markets in Travel: Localization Strategies in a Global Economy”.
Phocuswright, a research firm specializing in the travel industry, independently conducted the research and authored the report, detailing information on a newly identified “MITIC” group of emerging markets—Mexico, India, Thailand, Indonesia, and China—and the practices that are most effective in reaching travelers in these countries. The report explains how this MITIC group came to be and why these are countries to watch in the travel industry. In addition, the report provides specific examples and details the benefits of localized content.
An excerpt from the report states, “Research has shown that most travel is local, whether that’s domestic or intra-regional. Content, therefore, needs to be local and cater to local amenities and preferences. This, in turn, gives a unique international advantage as travelers can experience local products as well.”
Dan O’Sullivan, Vice President for TransPerfect’s Travel Solutions group, added, “As the global travel market diversifies and new destinations and groups of travelers arrive on the scene, the challenge of communicating with customers before, during, and after their journeys increases dramatically. This new research from Phocuswright gives us a better knowledge base for understanding the challenges and opportunities that exist for our clients, particularly given the rising influence of these MITIC countries.”
Download the report to learn more about the opportunity and importance of reaching travelers in emerging markets as well as the benefits to offering them your products and services in their own language.
Phocuswright, the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism, and hospitality distribution. To complement its research in North and Latin America, Europe, and Asia, Phocuswright partners with and produces several high-profile conferences around the world.
TransPerfect is the world’s largest provider of language services and technology solutions for global business. From offices in over 90 cities on six continents, TransPerfect offers a full range of services in 170+ languages to clients worldwide. More than 4,000 global organizations employ TransPerfect’s GlobalLink® Product Suite to simplify management of multilingual content. With an unparalleled commitment to quality and client service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect has global headquarters in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.