NEW YORK--(BUSINESS WIRE)--Amy Inlow, CMO of AlbertTM (LSE: ALB.L), has been acknowledged by Cynopsis in its 4th annual Top Women in Digital Awards. Inlow was recognized for paving the way for enterprise adoption of artificial intelligence (AI), carving out an official marketing category, “AI Marketing”, and shaking up traditional digital marketing with the 2016 introduction of Albert to the U.S. market, ahead of any of its nearest competitors across all business verticals.
The 2018 Top Women in Digital Awards honors women who have demonstrated excellence in digital, marketing, advertising, social media and online content. This year, Cynopsis will be celebrating 100 honorees, representing 77 companies in six different categories (click here for the complete list).
Amy Inlow’s contributions to the digital media and marketing space span several years and companies, but the impact she has made in just under two years at Albert has been particularly significant, both from a company and industry standpoint. Inlow was charged with leading the U.S. launch of Albert in 2016 and securing “his” place as first to market ahead of other competitors in the enterprise AI space. Her success doing so was a win for both Albert and the marketing industry, positioning both as leaders in a business landscape that is shifting away from automation and toward autonomous.
She then played a crucial role in positioning Albert for early adoption by notable domestic and global brands, including Harley-Davidson, Gallery Furniture, EVISU, Dole Asia, Cosabella, Natori and others who now credit Albert with significantly increased sales and operational efficiencies, an accelerated path to revenue, reduced operational costs, and more.
In 2017, Amy established the need for transparency to Albert and AI marketing in general with her contributions to the release of “Inside Albert,” a new module that allows Albert to show “his” work during live campaigns. Amy is driving innovation in digital marketing at a rapid pace, and educating an entire industry along the way.
"This year, we saw a phenomenal range of entries into the Top Women in Digital program," said Cynopsis Publisher Robbie Caploe. "Of course, this isn’t surprising, given the power and dazzle of execs working in digital media today. We consider it an honor and a privilege to celebrate these industry pros as they break new ground in 2018, and beyond."
Top Women in Digital honorees will be recognized at an awards breakfast on Wednesday, March 14th, from 8:30am - 10:30am at Espace in NYC.
Albert, created by Albert Technologies, LTD. (LSE: ALB.L), is the world’s first and only fully autonomous digital marketer. The enterprise-level artificial intelligence platform drives digital marketing campaigns from start to finish for some of the world’s leading brands. Albert liberates businesses from the data and technology complexities of digital marketing—not just by replicating their existing efforts, but by executing them at a pace and scale not possible by human teams. “He” accomplishes this by wading through mass amounts of data, converting this data into insights, and autonomously acting on these insights, across channels, devices and formats, in real time. Brands such as Harley-Davidson, Natori, Gallery Furniture, and Dole Asia credit Albert with significantly increased sales, an accelerated path to revenue, the ability to make more informed investment decisions, and reduced operational costs. Visit albert.ai.
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