MINNEAPOLIS--(BUSINESS WIRE)--In today’s TV world, 80% of advertisers and agencies are fighting over the same 20% of available media. That translates to inflated rates for saturated media and a vast media landscape that has been left relatively untouched. Minneapolis-based Marketing Architects announced the launch of Smart Markets, which uses artificial intelligence to allow advertisers to access the full scope of profitable national media. To support the launch, the agency also announced an important new hire today.
Rachel Selvig has been hired as a Media Associate to strengthen Marketing Architects’ TV Media team. In her new role, Rachel will help buy national TV media to support some of the agency’s largest advertisers.
To leverage the expanded media opportunities that Smart Markets offers, Rachel’s team first conducts pinpoint testing in national and local media. The insights they uncover create the framework that their proprietary AI-based buying platform, Annika®, will then use to buy from the larger universe of relevant video media.
“Annika® uses programmatic capabilities to give our advertisers deep access to profitable local and national media,” said Paul Jackson, Chief Media Officer. “But none of that extra reach would be possible without the diligent effort of remarkable individuals like Rachel.”
About Marketing Architects
Marketing Architects is a customer acquisition agency delivering bottom-line results to top-shelf brands through responsive audio and video advertising. Based in Minneapolis, they celebrated their 20th anniversary last year. With award-winning creative, media and conversion tech platforms combined under one roof, their clients receive breakthrough campaigns proven to funnel and convert customers with staggering efficiency. For more information about Marketing Architects, visit www.marketingarchitects.com.
Marketing Architects is a registered trademark of Marketing Architects, Inc.