BARCELONA, Spain--(BUSINESS WIRE)--As telecommunications companies in Asia strive to foster already remarkable growth in mobile traffic by offering unique top-quality content, Axiata Digital through its API gateway service, APIGate, is partnering with RGK Mobile to help integrate two of its major carrier’s in the region. A forward-thinking global provider of digital content subscription services and mobile payment aggregation, RGK Mobile will work with Axiata Digital to launch new services for Sri Lankan operator DIALOG and Indonesian operator XL this month, including content subscription and direct carrier billing services.
Based in Malaysia, Axiata Digital is a subsidiary of the Axiata Group, one of the leading telecommunications groups in Asia, serving some 320 million subscribers in ten countries, providing mobile network, communications infrastructure, and digital products and services. Through the new direct mobile operator billing agreement, RGK Mobile will provide a 360-degree cloud-based technology suite enabling easy content distribution and aggregated payment services integrated directly into the carrier’s billing service, and will manage logistical processes, including technical support, licensing and marketing for the carrier.
The company will provide premium content services to DIALOG and XL subscribers including Wellness, LetMeDance, and SunnyGam, and provide local customer support for the two carrier’s as well.
Roman Taranov, RGK Mobile co-founder and CEO, says it’s significant that a leading digital company like Axiata Digital is taking charge of content to encourage continued growth in the APAC market, and working to differentiate its offering through exclusive services. "Asia has always been at the forefront of offering mobile content. Now Axiata Digital is moving beyond traditional content providers and taking things into their own hands, controlling both distribution, payment and marketing, by partnering with RGK Mobile. We’re honored that Axiata Digital has shown its trust in RGK Mobile and is sharing in our vision of consolidating both content distribution and payment aggregation under one roof—a significant shift in the industry."
Mobile data traffic worldwide hit a new high in late 2017, with a year-over-year increase of 115 percent compared to the previous period. At more than 30 percent, consumer use of mobile for online purchases is more prevalent in the APAC region than other markets, and the region has seen local carrier’s investing heavily in capitalizing on that. Moreover, in some areas mobile infrastructure is far more advanced than local landlines or internet service.
With m-payment dominating the APAC region, disposable income on the rise, and direct operator billing becoming the technology of choice, mobile spending is on track to hit $786 million this year, according to Digital News Asia, citing Juniper Research data. RGK Mobile facilitates the process with a simple one-click system that lets subscribers sign up for content services quickly and safely, with no need to divulge personal information.
About RGK Mobile
RGK Mobile was founded by forward-thinking experts in m-commerce, mobile marketing, and e-payment, inspired by their unique insight into the workings of mobile content subscription services. Identifying acute gaps in the subscription process, they created an all-in-one solution that closes the gaps and shortens the mobile content subscription cycle, helping mobile operators and content providers maximize the revenue-generating power of mobile content service subscription. Along with innovative technology and a continually growing range of content offerings, RGK Mobile’s full chain of services includes unmatched customer care, with multilingual support teams available 24/7 at call centers worldwide. RGK Mobile is headquartered in Barcelona, with 200 employees staffing offices in nine countries around the world. For more information visit https://rgkmobile.com.
Apigate helps Content and Services Providers, Mobile Network Operators, SMEs, Tech Developers, and Developers reach consumers around the world via its Application Programming Interface (API) platform. Through its API Gateway hubs across four continents (Asia, Africa, Europe, and Latin America) and integration to the major application marketplaces, it provides access to mobile phone consumers, across every service for Direct Carrier Billing, Mobile Money, Voice, SMS, USSD, Information, Provisioning, Location, and Identity. The company enables businesses to serve and charge consumers securely on their apps while simplifying the process required through a single dedicated point of contact. This integrated model increases speed and reach to consumer, and lowers the barriers to doing business.
About Axiata Digital
Axiata Digital Services (AD), the digital services arm of Axiata Group Berhad (Axiata), was established to support the increasingly digital lifestyle of Axiata consumers. In four years, this portfolio now consists of 29 digital brands focused on digital financial services (e-wallets, remittance, micro-insurance and micro-lending), digital advertising and platform services focused on API’s (Application Programming Interface) among which are Boost, BIMA, 11Street, FreedomPop, StoreKing, AdKnowledge Asia, and WSO2.Telco.