CHICAGO--(BUSINESS WIRE)--Performics, the performance marketing agency of Publicis Media, has appointed Erin Lanuti as Global Performance Solutions Officer, a new role for the agency.
Lanuti joins Performics from MSL, where she served as Chief Influence Strategist and built the award-winning Conversation2Commerce offering, which harnesses the power of third-party influence to drive brand lift, credibility and commerce for clients.
Lanuti brings her vision and innovation around Influence Marketing to Performics, where she’ll continue to oversee global operations and growth for the Conversation2Commerce solution, in addition to heading Performics’ new global Performance Solutions offering. The Performance Solutions team will tap the full technologies and resources of Performics and Publicis Media to create new offerings around discoverability, voice and commerce. In this role, she’ll also help direct the formation and incubation of new consultative solutions, investments and strategic partnerships.
Lanuti joins the Performics Global Executive Leadership Team and will report to David Gould, Performics Global Brand President. Gould said, “With C2C, Erin built a truly unique solution and team from the ground up that is overcoming the barriers facing Influence Marketing and producing revenue for brands. This experience makes Erin the perfect person to lead our new Performance Solutions offering, where she’ll create more opportunities to drive attributable revenue and brand impact for our clients.”
With over 20 years of experience developing and executing performance-driven solutions for brands, Lanuti has worked across numerous industry verticals and channels. She has deep expertise in consumer brand marketing, paid media, content marketing, digital, entertainment, strategy and new and emerging media. Erin’s work earned her two personal Bronze International Stevie’s for Executive of the Year and Innovator of the Year in 2017. She was also named to the prestigious Holmes Report Innovator 25 list in 2017.
As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology, and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit www.performics.com.