A Quick Service Restaurant Used Infiniti’s Marketing Strategy Solution to Improve Customer Loyalty | Infiniti Research

Infiniti’s Marketing Strategy Helps a Quick Service Restaurant Client Improve Customer Loyalty Through Targeted Ad Campaigns (Graphic: Business Wire)

LONDON--()--Infiniti Research, a global market intelligence solutions provider, has just released their new marketing strategy study on the quick service restaurant. A leading player in the quick service restaurant space wanted to accomplish long-term success; the client wanted to build a strong relationship through a strategy of relationship marketing approaches.

According to the marketing strategy professionals at Infiniti, “Marketing strategy helps organizations to focus on customer retention to surge the visibility of the brand.”

At present, the quick service restaurant industry’s growth has been stimulated by globalization and the general rise in the income of the global population. The rapid economic growth has also empowered the creation of a new market for the quick service restaurant industry, due to the augmented demand for and consumption of quick serving, convenient, and ready-made meals. Factors like changing customer preferences, extreme competition, and increasing demand for quality pose challenges to firms operating in the quick service restaurants sector.

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The solution presented by Infiniti helped the client to develop long-term relationships with their customers while developing ways to expand loyalty and trust with both the current customers and prospects. The client was able to build a consistent level of brand recognition amongst the target segment.

This marketing strategy solution provided benefits that helped the client to:

  • Improve customer loyalty through targeted ad campaigns
  • Identify promotional strategies to enhance their profitability
  • To read more, request a free proposal

This marketing strategy solution provided predictive insights on:

  • Dividing their end-consumers into navigable segments
  • Developing effective campaigns based on the customer’s preferences
  • To read more, request a free proposal

View the complete marketing strategy study here:
https://www.infinitiresearch.com/casestudy/quick-service-restaurant-marketing-strategy

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.

Contacts

Infiniti Research
Anirban Choudhury
Marketing Consultant
US: +1 844 778 0600
UK: +44 203 893 3400
hello@infinitiresearch.com
https://www.infinitiresearch.com/contact-us

Release Summary

The client wanted to devise effective ways to monitor consumer demands and expectations.

Contacts

Infiniti Research
Anirban Choudhury
Marketing Consultant
US: +1 844 778 0600
UK: +44 203 893 3400
hello@infinitiresearch.com
https://www.infinitiresearch.com/contact-us