NEW YORK--(BUSINESS WIRE)--Disrupting the age-old Upfront presentation, Univision Communications Inc. (UCI) has scrapped the traditional industry trappings and replaced it with an expanded, two-day experiential event beginning on Monday, May 14 through Tuesday, May 15. UCI is also shaking things up by moving its annual showcase for advertisers from the Theater District to TriBeCa’s stylish and state-of-the-art Spring Studios to better reflect its youthful, trendsetting audience.
“We are breaking from the pack and modernizing this year’s Upfront presentation,” said Tonia O’Connor, Chief Revenue Officer, UCI. “As perpetual innovators, we are always pushing the boundaries of execution when it comes to representing our clients and our portfolio. Our Upfront event will bring culture to life in a way no other network could ever do.”
Operating under the theme of “Culture Unbound,” the 2018 Upfront experience aims to further underscore the UCI portfolio’s unmatched ability to connect brands to culture – which is especially critical for business to thrive given that Hispanic consumer spending is projected to grow 85% over the next 10 years. “Culture Unbound” represents the opportunity for advertisers, through UCI’s portfolio, to truly immerse their brands and elevate their efforts beyond simply fitting in — to bringing a sense of belonging in the culture, while driving growth. UCI is delivering this cultural capital to partners by providing access to growth markets, cultural relevance, unrivaled engagement, and Hispanic loyalty.
“There is only one portfolio of brands exclusively anchored by inclusivity. It’s the heart and soul of UCI, informing everything we do – from our dynamic content, to the stack of services we offer our partners,” added O’Connor.
UCI’s 2018 Upfront two-day event will comprise of four presentations featuring performances and in-person interactive experiences spanning entertainment, news and sports that will come to life in 3-D and 360° views. Attendees can choose to join the experience on Monday, May 14 from 5 p.m. to 8 p.m. or Tuesday, May 15 from 9 a.m. to 5 p.m.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a chief content creator in the U.S., includes Univision Network, one of the top networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country, available in approximately 90% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 84% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; as well as an investment in El Rey Network, a general entertainment English-language cable network; Univision Local Media, which owns and/or operates 62 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Now, a direct-to-consumer, on demand and live streaming subscription service; Univision.com, the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a music application featuring multimedia music content. The Company also includes the Fusion Media Group (FMG), a division that serves young, diverse audiences. FMG includes news and lifestyle English-language cable network FUSION TV, and a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), music (TrackRecord), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and politics (Splinter), African American news and culture (The Root), gaming (Kotaku), and car culture (Jalopnik). FMG also includes the Company’s interest in comedy and news satire brands The Onion, Clickhole and The A.V. Club. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit corporate.univision.com.