LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the global automotive windshield market provides an analysis of the most important trends expected to impact the market outlook from 2018-2022. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
According to Technavio analysts, the global automotive windshield market will grow at a CAGR of over 4% during the forecast period. The global rise in automotive sales is leading to an augmented demand for windshields.
The sales of automotive windshields are closely related to the growth of the passenger and commercial vehicles market. The passenger vehicle segment accounts for the major portion of the global automotive windshield market, and this segment has been exhibiting a CAGR of around 4% in recent years.
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In this report, Technavio highlights the growing use of solar reflective windshields as one of the key emerging trends driving the global automotive windshield market:
Growing use of solar reflective windshields
Conventional glass in automotive windshields is increasingly being replaced by solar-reflective windshields owing to several advantages offered by them. Solar reflective windshields reflect infrared rays and reduce the amount of heat entering the car, thus maintaining cabin temperature. These windshields reflect nearly 50% of the infrared rays back into the atmosphere and thus keep the cabin, steering wheel, seats, and other plastic components cool. Thus, occupants experience more comfort inside the car. Solar reflective windshields also enhance vehicle styling.
According to a senior analyst at Technavio for automotive components research, “Pilkington is one of the leading players in the manufacturing of solar reflecting windshields. Optikool and EZ-KOOL are optimized solar absorbing glass that provides a significant improvement in terms of consumer comfort. They reduce the solar energy entering the car by 30% compared to standard tinted glasses, maintaining a soothing temperature in the cabin. This also helps improve the efficiency of car air-conditioning systems.”
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Automotive windshield market - segmentation analysis
This market research report segments the global automotive windshield market by vehicle type (passenger vehicles and commercial vehicles), and key regions (the Americas, APAC, and EMEA).
APAC was the leading region for the global automotive windshield market in 2017, accounting for a market share of more than 54%, followed by the Americas and EMEA. APAC is expected to witness the fastest growth to increase its market share by more than 1% further, while EMEA is expected to witness a decline of close to 2% in its market share over the forecast period.
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