SEOUL--(BUSINESS WIRE)--“In January 2012 we embarked on a challenge to rebalance the internet, to give users sovereignty of their digital life. Our ideas were ahead of their time so we built a family of patent applications. We made a bet on the future,” says Christopher Johnston CEO Liberty Browser and AIM.
30 months ago technology caught up with their vision, Liberty founders raised over £1.5 million in funding from personal resources and a group of international investors, they started the process of making their patents into real products, they built a team of exceptional engineers who have built the first generation of their core vision – The Liberty Browser.
Liberty was conceived to be built around the user and their life contexts. A true innovation, challenging the technology and business models that the internet establishment such as Google, forces on users to monetise and harvest data. With their browser now released in beta with over 50,000 registered users and it being downloaded by more than 500,000 people across Europe.
“We introduced Liberty AIM to world for the first time at the Blockchain Economic Forum in Singapore in February 2018. The reception was amazing and we won the award for Best ICO in show against 41 other very high quality ICO companies. Now we are proud announce the next and most important milestone of our user centric vision – The Activity Interchange Mine or AIM, a block chain based, decentralised activity data exchange which puts users and their privacy at the heart of the internet and the wider digital economy,” comments Christopher Johnston CEO Liberty Browser and AIM.
Data harvesters like Google and Facebook et al make money by bringing together advertisers and publishers. The value add being that they can programmatically target users based on the huge amounts of data points they have in user profiles. Some of this data being real and some being algorithmically guessed. They justify it based on giving some services for free, if you don’t pay, you are the product they trumpet. This is a $135 Bln industry today, forecasted to grow to $200 Bln by 2020, an industry which is built solely on data profiles of you the users and they pay you nothing for this.
The economics of the internet are flawed and broken; users, software and hardware companies are rebelling against an uneven, asymmetric internet controlled by a few very powerful monopolistic companies. However, resistance to data harvesting amounts to either: deletion of cookies or ad blocking.But Cookies are needed for a rich digital experience, and ad blockers starve internet publishers of resources and reward for their content generation and will result in pay walls appearing everywhere and an unequal internet.
There is another way to make things fairer for everyone: AIM allows users to anonymously share their data with advertisers and reward them with AIM tokens, the more they share, the more tokens they earn for events. Events are everyday things that currently you get paid nothing for such as: buying something, viewing an ad, clicking an ad, using universal search, downloading an app and many more actions.
This data is shared by the user not sold, so if they want some private time they can simply disappear for a while. Giving them Privacy, Participation and Control of this huge natural resource. Users can pay using AIM tokens when we roll out to our 10,000 plus ecommerce partners and beyond, letting AIM wallets have the Liberty to buy whatever they want.
Advertisers will gain access to the shared anonymous data by purchasing AIM tokens. The quality of data within AIM ecosystem will be far superior than that of Google, Facebook because it is controlled by the producers, Liberty AIM safeguard user privacy meaning users can share much more such as: browsing history, gps, search terms, use of applications, email. social, etc.Fusing together data sets such as social, mail, GPS etc gives analytics and insights only dreamed off by existing players, and we do it all within the context of Privacy Participation and Control of the AIM user.
“AIM is vital to the future of digital advertising, because data oils the wheels of the digital economy, AIM data is fair trade data, it’s ethically sourced data, with users rewarded fairly and kept in control. AIM is scalable and flexible. AIM works for the user, the publisher and the advertiser” - says Christopher Johnston – “AIM democratises the internet in favour of the user, not the corporation.”
Next appointment in Seoul – South Korea
The ICO (Initial Coin Offering) project of Liberty AIM have been confirmed as finalists in the d10e Decentralization conference against 18 other very high quality companies’ ICOs. D10e is one of the best blockchain conferences globally, it attracts the best speakers and investors and the winner of the ICO competition gets real capital investment from the judges and the Blockchain Investment Consortium (BIC). The BIC have already invested heavily in some of the most successful ICOs and they know what they are looking for.
“I think we were chosen because as a team we truly understand the decentralised movement and our product DNA both past and present amplifies the personal sovereignty and economy that will fix the digital landscape and break monopolistic powers of the Internet majors such as Google and Facebook,” says Christopher Johnston.