A comprehensive overview of Sub-Saharan Africa (SSA). Learn about the short- and long-term outlook for SSA, the 6 drivers of regional performance, as well as scenarios and disruptors to prepare for.
A combination of slower economic growth and still-low purchasing power in Sub-Saharan Africa has resulted in many multinational companies (MNCs) seeing disappointing results in the region even as expectations remain high. While external conditions are partly to blame, multinationals' strategies are poorly adapted to a slower-growth environment.
To accelerate growth and take advantage of the demand created by SSA's consumers for consumer goods, healthcare, and some B2B products, MNCs need to pressure-test their existing strategies and fix inefficiencies that hinder competitiveness.
For companies whose strategies in SSA are about creating profitable scale, getting their value proposition and route to market right are essential for realizing the market's vast potential. This report identifies which operational aspects are essential for creating sustainable profitable scale in Sub-Saharan Africa and offers case studies of companies that have successfully done so.
What you will learn
- Why have companies struggled to realize opportunities in the region
- What key factors do businesses need to get right in the region
- How have companies built winning strategies for the Sub-Saharan African region
Key Topics Covered:
MNCS Have Struggled, But Opportunities Remain Abundant
- Reality Has Fallen Short of Expectations
- Consumer Potential Remains Large
- Who Did Some Companies Really Struggle?
- Many Succeed in Difficult Conditions
Five Inhibitors Behind Strategy Weakness
- Why is the Opportunity Hard to Reach?
- Overall Lower Purchasing Power
- Lack of Consumer Insight
- Difficult and Costly Operating Environment
- Slower Growth
- Strategy Weak Points Caused By Inhibitors
What MNCS Need to Get Right
- Keys to Building Profitable Scale in SSA
- What Happens When Companies Get It Wrong
- Putting the Framework to Practice
- Agility is the Make or Break to Success
- Scaling With Minimal Resources
For more information about this report visit https://www.researchandmarkets.com/research/d32dtx/building?w=4