Lottery Benchmarking Report 2017/2018 Edition - ResearchAndMarkets.com

DUBLIN--()--The "Lottery Benchmarking Report - 2017/2018 Edition" report has been added to ResearchAndMarkets.com's offering.

The 2017/2018 edition of The Lottery Benchmarking Report includes a large number of analyses of the Internet/digital segments. Since social media and networks, such as Facebook, and social gam(bl)ing are becoming more and more important, it includes analyses of activities and successes of lotteries in social media.

Key content of the report:

  • Sales-related benchmarks - Total sales and product-related sales (e.g., lotto, betting, instant) benchmarks, such as per-capita sales analyses
  • Sales channel benchmarks, such as number of residents and sales per outlet
  • Internet/digital segments and channels - The report offers many analyses of the internet/digital segments and channels. Also included are comparisons to private internet gambling companies
  • Social media and networks benchmarking and success stories - In-depth analyses of the social media activities (Facebook, Twitter, YouTube) of lotteries
  • Marketing benchmarks, such as marketing/advertising expenses in % of total sales
  • Operating expense benchmarks, such as operating expenses in % of sales broken down into human resources (e.g., average personnel expenses, sales per employee), IT and communications, and other benchmarks
  • Large number of lotteries analysed and most up-to-date information - Analyses of data from ca. 130 state/public lotteries and operators for the years 2016 and 2015 as well as long-term trend analyses

Key Topics Covered:

  • Introduction and Overall Trends
  • Total Sales Benchmarks
  • Lotto Sales Benchmarks
  • Betting Sales Benchmarks
  • Instant Lottery Sales Benchmarks
  • Keno Sales Benchmarks
  • VLT Sales Benchmarks
  • Retail Channel Benchmarks
  • Internet and Digital Channels Benchmarks
  • Social Media Benchmarking - Facebook, Twitter
  • Overall Cost Benchmarks
  • Marketing Benchmarks
  • Human Resource Benchmarks
  • Prizes / Payout Benchmarks
  • IT and Data Communications Costs Benchmarks
  • Retailer Commission Benchmarks
  • Methodology
  • List of Exhibits

Companies Mentioned

  • Facebook
  • Twitter
  • YouTube

For more information about this report visit https://www.researchandmarkets.com/research/cprn4d/lottery?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Gambling

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Gambling