BMA Phoenix Announces New Board of Directors Roster

PHOENIX--()--Business Marketing Association (BMA) Phoenix, the professional development and peer networking group for B2B marketing and communications professionals, today announced its new and re-elected board members for 2018. Renee Yeager, founder and CEO at Yeager Marketing, who has served on the board since 2014, will assume the role of chapter President.

Jennifer Ferry, operations director at Yeager Marketing, was also re-elected as board treasurer. In addition, BMA Phoenix welcomes six new board members:

  • Kris Tassoni, director of content at Yeager Marketing
  • Mo’Shai Gibbs, marketing manager at Insight
  • Sahil Saini, founder of AKOS
  • Michelle Conlon, director of implementation at Yeager Marketing
  • Beth Cochran, CEO and co-founder of Wired PR
  • Celeste Jacroux, director of marketing communications at Televerde

“BMA Phoenix has always been about supporting our local B2B community with education and networking opportunities, and this year we’ve intensified that focus with new content and programming centered on innovative marketing strategies,” said Renee Yeager, board president. “This year’s board represents a diverse range of marketing minds from diverse backgrounds and experiences, and we’re eager to bring fresh, dynamic opportunities to our membership and local marketing community.”

This year, overarching initiatives for BMA Phoenix include forging deeper partnerships within the marketing, communications and entrepreneurial communities; developing programming and events for young professionals; and advancing discussions around digital transformation and how it will impact the future of marketing and communications in B2B.

To learn more about the board or the Phoenix chapter, visit

About BMA Phoenix

Founded in 2008, the Phoenix Chapter of the Business Marketing Association (BMA) provides professional development and peer networking opportunities for B2B marketing and communications professionals across the Valley. BMA aims to provide tools and resources to marketers and communications professionals do their job better in a fun and relaxed environment. The chapter hosts regular events to foster connection between B2B marketers, and learn and strengthen skills through interactive workshops lead by top B2B marketing experts. Learn more at

Connect with BMA Phoenix.
LinkedIn: BMA Phoenix


For BMA Phoenix
Beth Cochran | 602.758.0750


For BMA Phoenix
Beth Cochran | 602.758.0750