TACOMA, Wash.--(BUSINESS WIRE)--TrueBlue, Inc. recently announced that Maggie Lower has joined the company as Chief Marketing Officer.
Lower joins TrueBlue in a new role at the corporation. She leads the company’s digital, brand marketing, innovation, and communications strategies for each of its brands: PeopleReady, PeopleManagement and PeopleScout.
Lower comes to TrueBlue from Alight, a $2 billion global benefits administration and cloud-based HR business. As CMO, she helped launch the business by bringing the Alight brand to market in just four months after its spinoff from Aon, where she previously served as senior vice president and head of global marketing for Aon Hewitt.
A graduate of Hamilton College in Clinton, NY, Lower also earned her MBA from the Kellogg School of Management at Northwestern University in Evanston, Ill. She is based at TrueBlue’s Chicago headquarters.
TrueBlue (NYSE: TBI) is a leading provider of specialized workforce solutions that help clients create growth, improve efficiency and increase reliability. TrueBlue connected approximately 740,000 people with work during 2017 in a wide variety of industries through its PeopleReady segment offering industrial staffing services, PeopleManagement segment offering contingent and productivity-based onsite staffing services, and PeopleScout segment offering Recruitment Process Outsourcing (RPO) and Managed Service Provider (MSP) solutions. Learn more at www.trueblue.com.