BOSTON--(BUSINESS WIRE)--Bigtincan (ASX:BTH), the leader in mobile, AI-powered sales enablement automation, today announced its partnership with go-to-market and sales enablement specialists, BPM Works. Together, Bigtincan and BPM can now offer next generation digital sales tools on the Bigtincan platform, to accelerate the sales process and support the critical phases of the marketing and sales lifecycle.
The relationship will benefit Bigtincan customers by providing them with optional expert resources for content development – from marketing collateral and sales tools to interactive Digital Playbooks – that can be leveraged quickly and easily within their Bigtincan deployments. BPM’s content services are available immediately in Bigtincan Hub and can be customized based on unique customer needs or use-cases.
BPM helps companies develop deeper insights into their customers and build value propositions and messages that pivot conversations from selling product features to solving business problems. The partnership will enable Bigtincan to better meet growing demand for sales enablement and just-in-time learning materials across its account base.
“We’ve been doing this for 14 years but the challenge has always been getting sales people to engage with and use this type of knowledge throughout the sales process” said Robin Griffiths, Managing Director at BPM Works. “Interactive digital playbooks, built in HTML5, can change the whole conversation with the customer. As one of the leading sales enablement platforms with the most advanced support for HTML5, Bigtincan will help us deliver these solutions.”
David Keane, Co-Founder and CEO of Bigtincan commented, “When salespeople can immediately identify the right insights, questions to ask, customer challenges, and collateral for a particular sales situation, they can better engage with that prospect. Digital playbooks running on Bigtincan also enable sales to select relevant ideas and edit them directly in the platform to prepare for their next conversation, which is radically new and different functionality for the industry.”
To read the recently published, related white paper, ‘Digital Sales Enablement: Where the market is headed, new approaches and latest technologies’ click here.
To learn more about this functionality, click here.
Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. Leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.
About BPM Works
BPM helps companies build customer insights, develop value propositions and messaging, and equip sales people with the knowledge and tools to transform sales performance. The Company’s Digital Playbook app and unique Messaging Workbench™ CMS enable companies to create and deploy digital sales tools at a fraction of the cost associated with conventional development approaches. Headquartered in London the Company also has offices in New York. To learn more please visit www.bpmworks.com.