LONDON, Ontario--(BUSINESS WIRE)--In light of the upcoming 90th Academy Awards, Voices.com has released the results of an industry survey to uncover the most sought-after celebrity voices of 2018. Voices.com is the largest voice over marketplace in the world and is the online destination for producers to connect with international voice over talent.
The report reveals the most popular celebrity voices according to marketing and advertising professionals, as well as how these professionals plan to use celebrity talent and related vocal archetypes in 2018 campaigns. Based on current and cultural preferences of target consumers, the following celebrities were identified as the top choices for upcoming campaigns and projects:
1. Morgan Freeman
2. George Clooney
3. Mike Rowe
4. Sam Elliott
5. James Earl Jones
6. Cate Blanchett
7. Meryl Streep
8. Nicole Kidman
9. Viola Davis
Repeating an ongoing trend from the last several years, Morgan Freeman was the top choice among those surveyed for the report.
The findings underscore the demand for familiar-sounding voice over talent in commercials, videos, audiobooks, documentaries, and video games. In the report, the number of marketing and advertising experts that said they would be looking to hire more familiar or famous voices increased by 10 percent year-over-year.
Within the list of the top 10 most sought-after celebrity voices, three groups of vocal similarities emerged, which the report categorizes into the top three vocal archetypes for 2018. These archetypes are:
1. Deep and Authoritative: Famous examples of this archetype include Morgan Freeman, Cate Blanchett, and Viola Davis
2. Approachable Expert: This sounds like George Clooney, Matthew McConaughey, and Emma Stone
3. Fun, Foreign Intrigue: This includes the likes of Nicole Kidman, Tom Hiddleston, Trevor Noah, and Hugh Jackman
The Most Popular Famous Voices of 2018 report is based on findings from the annual Voice Over Trends Report, also conducted by Voices.com, which was released earlier this year. Both reports combine the statistical insights of internal business data with survey and focus group results from nearly 1,000 marketing and advertising professionals from 53 countries to identify cutting-edge trends in the rapidly growing voice over industry.
“Credibility, trust, and familiarity are all key components to a successful ad, so it’s little surprise the report indicates a positive shift toward voice over talent that can invoke these associations for audiences,” says Voices.com’s Chief Brand Officer, Stephanie Ciccarelli. “While there is specific interest in celebrities to voice more projects in 2018, there is also an opportunity for non-celebrity voice over talent to market their abilities and land similar roles to their A-list counterparts. The human voice is a powerful variable, and it is being leveraged now more than ever, making the findings of this report good news for voice actors everywhere.”
To read the full report and learn more about what voices consumers will be hearing more of in 2018, visit https://www.voices.com/company/reports/popular-famous-voices-2018.
Founded in 2005, Voices.com is the largest global online marketplace for audio and voice over products and services comprised of nearly half a million business clients and voice actors. Its flagship website, http://www.voices.com, records approximately two million unique visitors annually and has enabled over 250,000 transactions to date. Headquartered in London, Canada, the Company employs more than 100 people and has clients and voice talent in 139 countries.