LONDON--(BUSINESS WIRE)--Technavio’s latest market research report on the global organic personal care products market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.
According to Technavio analysts, the global organic personal care products market will grow at a CAGR of almost 10% during the forecast period. The variety in product range is a major factor driving the market’s growth.
More than half of the organic personal care products available across the globe are liquids, whereas the remaining are either semi-solids, solids, powders, or in other forms. Vendors have the option to choose from different packaging formats for their goods. They are coming up with convenient packaging designs such as small and portable packages and travel-sized products. They are also introducing environment-friendly packaging that is leading to an increase in the use of cartons. The ideal packaging for a product is one that is not tampered with during transportation and regular use. It must be functional, cost-effective, and innovative so that the product and the brand can be differentiated from others.
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In this report, Technavio highlights the increasing awareness of organic personal care products as one of the key emerging trends driving the market:
Increasing awareness of organic personal care products
The growth of the global organic personal care products market is directly related to the increase in the number of informed consumers. Informed consumers are those who are aware of the benefits of using a product and can make rational purchase decisions. The key reason behind the growth in the number of informed consumers across the globe is the exposure to reliable information and the increasing awareness of products and services through the internet, television, and other sources of information, even in developing countries such as India and China.
Customers are increasingly choosing organic food, organic cosmetics, and other organic products. Organic farming has many environmental benefits. It requires less water, ensures minimum soil erosion, releases fewer amounts of toxic pesticides, and helps in improving the nutrient levels in organic foods. Such farming practices will assist in protecting the soil in the process of planting and maintain the vitality of the soil. The demand for incorporating organic ingredients with little or no harmful effects in personal care products has been increasing.
“Consumers prefer organic ingredients that are safe, have no harmful side effects, and are of higher quality than most of the synthetic products. Ingredients such as argan, marula, almond, and coconut are some of the popular ingredients that are used to prepare organic hair care products. Owing to such reasons, consumers are becoming aware of the wide usage of harmful chemicals in personal care products and have been dissuaded from using such products. This has been directly contributing to an increase in the demand for organic personal care products,” says a senior analyst at Technavio for research on cosmetics and toiletry.
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Global organic personal care products market segmentation
This market research report segments the global organic personal care products market based on product (skin care, hair care, color cosmetics, and oral care), distribution channel (offline stores and online stores), and geography (North America, Europe, APAC, and ROW).
In 2016, the skin care products segment dominated the global organic personal care products, accounting for a share of approximately 33%. It was followed by the hair care products segment and the cosmetic products segment. The oral care products segment and the others segment registered the lowest market shares. This trend is anticipated to continue during the forecast period. The increasing awareness of various organic skin care products among consumers and the efficiency of such products have allowed the organic skin care products segment to gain the majority share in the market.
In 2016, the global organic personal care products market was led by North America. This region was followed by Europe, APAC, and ROW in terms of market share. A major factor contributing to the growth of the global organic personal care products market is the high adoption rate of these products.
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