LONDON--(BUSINESS WIRE)--Market research firm Technavio has announced the release of an updated report on the global social networking market. This new report will provide expert market insights for the forecast period 2018-2022.
Technavio’s report on the social networking market offers an extensive market analysis based on several market factors such as market size, market segmentation, and competitive analysis. This report is a follow-up to the previous research on the social networking market. It aims at helping businesses align with the rapidly changing market trends and expand their market share in untapped segments.
The upgraded research report on the social networking market is an integral part of Technavio’s media and entertainment services portfolio. Technavio covers an extensive range of research reports on the media and entertainment services market, covering different regions and top industry segments. Some of the topics covered include the event tickets market, digital video content market, VOD market, and online classified ad platform market.
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Global opportunities for growth
Technavio’s previous report on the global social networking market showed that the Americas had the highest potential in 2016 as compared to APAC and EMEA. In the same year, North America accounted for nearly 93% of the market in the region. The market in the Americas is mature as the social media penetration is around 58%, making it difficult to attract new users. Brands have access to an extensive base of target users, which results in higher chances of monetizing their advertisement efforts.
In the previous report, a senior research analyst at Technavio stated, “Social media is a platform which helps in directing search keywords towards the company’s website, leading to an increase in website traffic and brand popularity. This is fueling the growth of advertising spending on social media. Also, social media enables brands to interact with people, which ultimately leads to higher conversion rate and improved brand loyalty.”
Technavio’s report will evaluate the key geographical regions and their behavior over the past four years, introducing new data and observations and providing new predictions.
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Detailed analysis at your fingertips
Some of the topics that will be revisited in the new report include:
- Market size and growth rate through 2022
- Top factors driving the market growth
- Key players in the market
- Trending factors influencing the market
The report on the global social networking market for the period of 2018-2022 is available to order now and will be delivered within one week of purchase.
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