DALLAS--(BUSINESS WIRE)--Since 1968, KidKraft has helped create meaningful memories for kids and parents alike through its award-winning products for the playroom, child’s room and backyard. At this year’s 115th North American International Toy Fair in New York City, KidKraft will celebrate 50 years of play by debuting a diverse line of new products that are crafted to delight and inspire kids to “Live, Learn, Play & Explore.”
KidKraft’s 2018 product lineup has dialed up the fun for kids. The new products are fresh, inspired and wonderfully creative due to modern play platforms and more lifelike interactive features. In addition, a range of products will feature EZ Kraft Assembly™ technology; a new approach to assembly featuring a set of patented improvements that decrease build time and increase play time – resulting in happy kids and parents!
“Five decades ago, our company began creating quality wooden furniture for kids. Today, KidKraft has evolved to span multiple product categories that offer endless ways to play,” said Lawrence Writer, Chief Executive Officer at KidKraft. “Our talented team of designers keeps our brand relevant by listening to and observing consumers – thereby offering exciting play destinations.”
New Product Highlights:
- 50th Anniversary Celebration. KidKraft has updated five best-selling classics with increased detail and contemporary designs that are sure to earn a special place in families’ homes. Additionally, one of the most luxurious and largest dollhouses the company has ever produced – the limited-edition KidKraft Grand Anniversary Dollhouse, crafted with heirloom-quality details and new laser-cut wooden furniture, is sure to become a collector’s item.
- Modern Lifestyle Products. The KidKraft Farm to Table Play Kitchen with EZ Kraft Assembly™ is a trend-specific item that teaches kids about healthy eating with fun features and accessories, including vegetable gardens, burners with light and sound, a farmhouse sink, and textured butcher block-like countertops. Little ones can experience small-space living and “downsize” with the KidKraft Teeny House, a fully mobile dollhouse for fashion dolls, packed with ample storage and many surprising features.
- Character Collaboration. Young fans can experience the KidKraft brand alongside their favorite entertainment characters as they create their own adventures with the Disney Princess Royal Celebration Dollhouse by KidKraft and the Paw Patrol Cruise and Play Table by KidKraft.
- Outdoor Expansions. The fun spills outdoors with the Cedar Summit® by KidKraft Twin Mountain Lodge. This vast two-level clubhouse is packed with features including the Twist N Ride tube slide featuring EZ Kraft Assembly™, two swings and an acro bar. Kids can use their climbing skills to get to the upper level by ladder or rock wall; or enjoy putting on a puppet show on the lower level. The possibilities to stretch their imaginations are endless.
KidKraft has brought together a passionate worldwide community who share special play moments on social media via #KidKraftKids. If interested in learning more about KidKraft’s 50th anniversary and the 2018 product line, please visit the KidKraft booth #1803 at the 115th North American International Toy Fair in New York City.
About KidKraft, Inc.
KidKraft, Inc. is a global leader in the toy and juvenile products industry and is committed to inspiring children to develop their creativity and imagination through its portfolio of toys, playsets and furniture. Since 1968, KidKraft has had an unwavering focus on designing and crafting high-quality products that support traditional play patterns. KidKraft serves more than 2,800 retailers and eTailers globally and its products are available in over 90 countries worldwide. Visit www.kidkraft.com for more information.