Women, Sex and Shopping Report & Analyst Stream 2018 - ResearchAndMarkets.com

DUBLIN--()--The "Women, Sex and Shopping - Report and Analyst Stream" newsletter has been added to ResearchAndMarkets.com's offering.

Women Sex and Shopping (WSS) was established as research programme in 2008 and looks at the Pleasure Goods market for women; producing insights about what products they like and where they want to shop. Since then, WSS has appeared in the Financial Times, Times, Telegraaf (NL), The Daily Mail, Cosmopolitan, Marie Claire, Glamour, TV documentaries and many other media outlets across the world. WSS research is increasingly referenced in academic study internationally and has demonstrably infuenced the marketing approach of a number of well known brands.

The fact that women like shopping is, it might be said, a truth universally acknowledged. It is also a received wisdom that most women particularly love the acquisition of high heels, chocolate, lingerie and any manner of other luxury goods. Why is it then that so much of the retail environment aimed at women is more rooted in the 1950s rather than the 21st Century?

Buying Pleasure Goods is - or should be - an emotive experience and should have an implicit recognition that many products have a strong inter-connection and need to be merchandised accordingly and with a thought through proximity. Far too many retail spaces are emotionally arid and lack any innovation regarding immersive experiences or excitement.

Key Topics Covered:

I. Table of Contents

II. Key Points

II. Introduction

IV. Overview and Commentary

V. A $60bn Sector?

VI. What are Pleasure Goods?

VII. Changing Cultures

VIII. Aspirational Brands

IX. Celebrity Endorsement

X. Research Methodology

XI. Sexual Behaviours

XII. The Power of the Female Consumer

XIII. Male/Couples Buying Trends

XIV. Sex Toys

XV. Global Sex Toy Use

XVI. Erotica for Women

XVII. Personal Lubricants

XVIII. Lingerie

XIX. Luxury Goods

XX. Pharmaceuticals and Healthcare

XXI. Hotels and Leisure

XXII. What might the future Pleasure Goods Store outlet look like?

XXIII. Examples of Pleasure Goods Buying

XXIV. Propensity Groups

XXV. Legal and Cultural Issues

XXVI. Future Market Value - Globally

XXVII. Imperatives for Action

XXVIII. Appendix A

XXIX. Street Survey verbatim comments

XXX. Appendix B

XXXI. Email responses to WSS

XXXII. Appendix C

XXXIII. WSS Top 50 Pleasure Goods

For more information about this newsletter visit https://www.researchandmarkets.com/research/h5ls44/women_sex_and?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Retail

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Retail