PALO ALTO, Calif.--(BUSINESS WIRE)--Instart Logic, the company helping hundreds of leading brands around the world deliver a faster, safer and more profitable online experience, today announced the results of its Valentine’s Day Online Performance Study. The survey of 1,117 U.S. adults was conducted by Propeller Insights on behalf of Instart Logic on January 16-19, 2018.
The most surprising finding was how frisky Republicans are feeling this season as compared to Democrats, with Republicans reporting that they are expecting much more love and sex on February 14 than their Democratic or Independent friends.
Interestingly, the most popular expectation for Valentine’s Day was nothing, with 39 percent of Americans saying they expect zilch for the romantic holiday, followed by romance (38.3 percent), sex (28.6 percent), shopping (15.8 percent), and “me time” (14.1 percent). Some Americans (6.7 percent) expect to be lonely, while others (3.9 percent) will celebrate “singles independence day,” with a few outliers expecting fights (1.5 percent) and even divorce (1.3 percent).
Generally, the younger you are, the most likely you are to expect something from Valentine’s Day, with nearly half of all millennial respondents expecting romance (49.7 percent) and sex (41.7 percent). Compare that to Generation X, with 40.1 percent expecting romance and 28.8 percent expecting sex, or Baby Boomers, with 24.4 percent expecting romance and 14.2 percent expecting sex. In fact, the older you get, the more likely you are to expect nothing.
A majority of Americans (51.5 percent) are expecting a gift for Valentine’s Day – but the most popular individual items can’t be bought in stores:
- Sex was the favorite (26.1 percent)
- A simple thank you (19.2 percent)
- A night when you get to pick the activity (18.3 percent)
- An argument-free night (12.0 percent)
- A get-out-of-jail-free pass from chores (5.9 percent)
- A get-out-of-jail-free pass from the in-laws (3.1 percent)
Women were slightly more likely to expect romance and sex than men over the holiday, while men were more likely to expect absolutely nothing.
But for those people shopping this Valentine’s Day season, a majority of Americans (82.6 percent) expect to be disappointed while shopping online – which could hurt retailers, who rank Valentine’s Day as the fourth most important holiday to shop for. Nearly half of Americans (41.9 percent) point to slow-performing websites or apps as their main online frustration, followed by ads that constantly pop up when they are trying to shop (41.8 percent). Other problems included: too many steps in the shopping process (35.1 percent); errors with the checkout process (33.9 percent); and a distrust among nearly one in five Americans (18.7 percent) in online credit card forms.
An overwhelming majority of Americans (78.6 percent) say they have actually retaliated against brands that have poorly performing websites or apps. The most likely response is to simply abandon the website or app (48.3 percent), followed by never visiting the site again (35.7 percent) or visiting a competitor’s site (25 percent). Some say they trash the site on social media (12.6 percent), while others admit to throwing their mobile device (5.9 percent) or even starting a fight with their spouse (3.6 percent).
“We’re expecting this year to be the biggest online Valentine’s Day in history,” said Manav Mital, CEO of Instart Logic. “At Instart Logic we help retailers get ready for the top consumer events that drive sales. No matter when or why they shop, consumers respond better to websites and apps that work quickly. We process more than 12 billion transactions every day for some of the world’s largest retailers, and we know that delivering fast, compelling customer experiences will drive up to 10 percent higher online sales.”
The survey was conducted online by Propeller Insights on behalf of Instart Logic January 16th-19th, 2017, among 1,117 adults 18+ weighted to the U.S, census for age, gender, region and ethnicity.
About Instart Logic
Instart Logic helps hundreds of leading brands around the world deliver a faster, safer and more profitable online experience through its revolutionary digital experience management platform. Instart Logic’s platform combines machine learning, application and device awareness, and open APIs with a broad suite of integrated and automated capabilities, including cloud, web and mobile application performance optimization, image optimization, digital advertising and marketing analytics recovery, web application firewall, DDOS protection, bot management, and a next-generation content delivery network. Using Instart Logic, enterprises can provide ultra-fast, visually immersive and secure experiences on any device to maximize revenue, deliver superior customer experiences, and gain competitive advantage. Learn more at https://www.instartlogic.com or follow us on Twitter at @InstartLogic.