LEHI, Utah--(BUSINESS WIRE)--The world’s biggest brands from automotive, financial services, B2B, utilities, telecommunications and retail gather at the Aria in Las Vegas April 10-12, 2018 for MaritzCX’s annual customer experience (CX) conference, CXFusion.
The three-day event offers workshops, breakout sessions and panels focused on driving effective CX throughout the enterprise, with a special focus on connecting CX to business metrics and taking actions that impact the results of CX. Other topics include pushing effective CX into the executive team, understanding emotion and sentiment tracking, designing successful surveys, driving employee engagement, and aligning CX goals across the enterprise. Attendees will take away critical skills and have the opportunity to earn certification in Voice of the Customer (VoC), dashboard design and journey mapping.
Opening the conference, behavioral economics researcher, author, and associate professor of marketing at New York University’s Stern School of Business Dr. Adam Alter explores how our environment affects our mood and social interactions. He is known for his New York Times best-selling book “Irresistible” that examines how smartphones and other screens are shortening our attention spans to be less than that of a goldfish and causing us to be less happy. His other bestseller, “Drunk Tank Pink” studies the effect of environment on our feelings and behavior. The title came from the experiment of using drunk tank pink paint in jail cells, visiting teams’ locker rooms and bus benches that delivered a calming, pacifying effect those encountering the color.
Keynoting the closing session, Mike Massimino former NASA astronaut renowned for sending the first Tweet from space, engineer, author and guest star on CBS’s The Big Bang Theory, shares stories of triumphs and tragedies and provides his personal perspective on tapping inspiration, leadership and perseverance to overcome challenges to achieve a goal—in business and life.
Mike Sinoway, president and CEO of MaritzCX discusses the future of enterprise CX and Charlotte Blank, chief behavioral officer at MaritzCX reveals behavioral based-CX best practices for popular topics like customer privacy, data sharing and being on the right side of “helpful versus creepy.”
During the conference, MaritzCX will discuss new products and services, and facilitate attendee interaction with key executives, sponsors and presenters.
Winners of the second annual CX Elite Awards will also be announced. The CX Elite Awards honor customers for organizational transformation, integration of digital and ROI from their CX programs.
Registration for CXFusion 2018 is open, with early bird registration ending Feb. 16, 2018. CXFusion is geared for CX experts, VoC, employee engagement, marketing, HR and customer retention practitioners, customer intelligence analysts, market researchers, line of business managers and operations specialists.
MaritzCX is customer experience (CX) management for big business. High-value CX programs are critical for every organization. We combine CX software, data and research science, deep vertical market expertise, and managed program services to help accelerate client success. CX programs that are most impactful drive the right kind of actions throughout the company and support a strong business case. MaritzCX seeks to partner with companies that insist on effective and high-ROI CX. Our customers include global brands from the Automotive, Financial Services, Travel & Hospitality, Consumer Technology, Telecom, Retail, B2B, Energy and Utilities industries.