Marketing Strategy Engagement for a Specialty Retail Client Improves Their Marketing Campaigns | Infiniti Research

Marketing Strategy for a Prominent Specialty Retail Client Helps Improve their Marketing Campaigns (Graphic: Business Wire)

LONDON--()--Infiniti Research, a global market intelligence solutions provider, has just released their new marketing strategy study on the specialty retail industry. A prominent specialty retail client wanted to initiate a SWOT analysis to find out the strengths, weaknesses, opportunities, and threats present in the specialty retail space. The client wanted to improve their marketing models and develop a robust marketing strategy to attract customers.

According to the marketing strategy professionals at Infiniti, “The specialty retail market is witnessing a considerable growth due to the increasing growth of the middle-class population.”

There has been a significant shift in the global specialty retail industry in recent years. The specialty retail industry is extremely fragmented and depends on factors like increasing disposable income, rising consumer spending, and relative growth in the GDP to be successful in the market.

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The solution presented by Infiniti helped the client to respond to changes in customer perceptions and demand. The client was able to identify and convey the benefits of the business offerings to the target market. Also, the client was able to form a retail marketing mix to distinguish the products with that of the competitors.

This marketing strategy solution provided benefits that helped the client to:

  • Devise a marketing campaign that resonates with the target audience
  • Gain actionable insights on the unique selling points
  • To read more, request a free proposal

This marketing strategy solution provided predictive insights on:

  • Choosing the right price for the products and services offered
  • Generating better returns on the investment
  • To read more, request a free proposal

View the complete marketing strategy study here:

https://www.infinitiresearch.com/casestudy/specialty-retail-marketing-strategy

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.

Contacts

Infiniti Research
Anirban Choudhury
Marketing Consultant
US: +1 844 778 0600
UK: +44 203 893 3400
hello@infinitiresearch.com
https://www.infinitiresearch.com/contact-us

Release Summary

The client wanted to refine their marketing models and develop a marketing strategy to attract customers.

Contacts

Infiniti Research
Anirban Choudhury
Marketing Consultant
US: +1 844 778 0600
UK: +44 203 893 3400
hello@infinitiresearch.com
https://www.infinitiresearch.com/contact-us