Global Media Planning Software Market 2018-2022 by Deployment - NextMark, remags, and comScore Dominating the Market - ResearchAndMarkets.com

DUBLIN--()--The "Global Media Planning Software Market 2018-2022" report has been added to ResearchAndMarkets.com's offering.

Global media planning software market to grow at a CAGR of 10.01% during the period 2018-2022.

The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

According to the report, one driver in the market is increased need for better media planning applications. Microsoft Excel is a widely accepted and used tool for media planning. However, the software has several shortcomings, which could be overcome using software that is created exclusively for media planning. Excel lacks a built-in media planning functionality. The layouts and calculations should be made from scratch and then exported throughout the company's business units as a template.

One trend in the market is growing demand for media planning software in APAC. APAC contributed a major share of the world's spending on advertising in 2017. The gap between APAC and other regions such as North America is declining rapidly in the advertising industry. This has encouraged many advertising agencies and media companies to start more of their operations in APAC.

Further, the report states that one challenge in the market is data privacy and security concerns. There are many companies that provide their solutions on the cloud. For instance, Centro has a media planning software in the cloud platform. Centro Planner, the cloud-based media planning software, replaces spreadsheets, PDFs, and e-mails with a cloud-based system.

Key Vendors

  • NextMark
  • remags
  • comScore

Key Topics Covered:

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Research Methodology

Part 04: Market Landscape

Part 05: Market Sizing

Part 06: Five Forces Analysis

Part 07: Market Segmentation by Deployment

Part 08: Customer Landscape

Part 09: Regional Landscape

Part 10: Decision Framework

Part 11: Drivers and Challenges

Part 12: Market Trends

Part 13: Vendor Landscape

Part 14: Vendor Analysis

For more information about this report visit https://www.researchandmarkets.com/research/t93vmd/global_media?w=4

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Media and Entertainment, Software

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Media and Entertainment, Software