Global media planning software market to grow at a CAGR of 10.01% during the period 2018-2022.
The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
According to the report, one driver in the market is increased need for better media planning applications. Microsoft Excel is a widely accepted and used tool for media planning. However, the software has several shortcomings, which could be overcome using software that is created exclusively for media planning. Excel lacks a built-in media planning functionality. The layouts and calculations should be made from scratch and then exported throughout the company's business units as a template.
One trend in the market is growing demand for media planning software in APAC. APAC contributed a major share of the world's spending on advertising in 2017. The gap between APAC and other regions such as North America is declining rapidly in the advertising industry. This has encouraged many advertising agencies and media companies to start more of their operations in APAC.
Further, the report states that one challenge in the market is data privacy and security concerns. There are many companies that provide their solutions on the cloud. For instance, Centro has a media planning software in the cloud platform. Centro Planner, the cloud-based media planning software, replaces spreadsheets, PDFs, and e-mails with a cloud-based system.
Key Topics Covered:
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: Research Methodology
Part 04: Market Landscape
Part 05: Market Sizing
Part 06: Five Forces Analysis
Part 07: Market Segmentation by Deployment
Part 08: Customer Landscape
Part 09: Regional Landscape
Part 10: Decision Framework
Part 11: Drivers and Challenges
Part 12: Market Trends
Part 13: Vendor Landscape
Part 14: Vendor Analysis
For more information about this report visit https://www.researchandmarkets.com/research/t93vmd/global_media?w=4