The report segments the global OLED display market by product type (rigid and flexible), by technology (AMOLED and PMOLED), by application (mobile device, TV, and wearables), and by geography (the Americas, EMEA, and APAC). It provides a detailed illustration of the major factors influencing the market, including drivers, opportunities, trends, and industry-specific challenges.
Here are some key findings of the global OLED display market, according to Technavio hardware and semiconductor researchers:
- Superiority of OLED display over LCD: a major market driver
- In 2017, the rigid product type segment dominated the market by occupying more than 86% share
- APAC dominated the global OLED display market with more than 62% share in 2017
- LG Display and Samsung Electronics are some of the players in the market
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Superiority of OLED display over LCD: a major market driver
The superiority of OLED display over LCD is one of the major factors driving the global OLED display market. LCD and OLED display are the two technologies that currently co-exist in the display market for smartphones and TV sets. In LCD, white light passes through a color filter using liquid crystals to create a variety of colors. By manipulating the electric current sent to each sub-pixel, it is possible to control the amount of light that goes through and consequently, control the subpixel’s color intensity. All LCDs are required to have some form of backlight from white light, thereby causing this display to be thick.
According to a senior analyst at Technavio for research on displays, “In OLED display, each pixel is its own light source and does not require a separate light or colored filter. As OLED displays use fewer layers than their LCD counterpart, they tend to allow thinner designs that is important for mobile devices. Based on certain properties, OLED is a superior technology when compared with LCD.”
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APAC: largest OLED display market
The APAC region dominated the market in 2017 with a share of more than 62% and it is expected to continue its dominance through 2022 due to the concentration of manufacturers and buyers (smartphone manufacturers and TV manufacturers) in the region. APAC is followed by the Americas and EMEA, with EMEA’s share projected to decline by over 5% in 2022.
Enhancements in OLED displays: emerging market trend
OLED displays have been observing enhancements in terms of features and functionalities over the years. For instance, apart from being thin, OLED displays are flexible and foldable in nature. Samsung Electronics and LG Display already produce flexible AMOLED displays that are used in mobile phones and wearable devices. Samsung's Galaxy S7 Edge uses a 5.5-inch AMOLED on a plastic substrate that bends around the edges. LG Display manufactures flexible AMOLED displays that are installed in Apple watches. The display and smartphone industries are banking on foldable displays to increase replacement demand and bring stronger growth to a mature market. New innovations in terms of design and form factors will help increase replacement demand, particularly in mature markets.
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