This market research report segments the global NAND flash market into segments such as technology (TLC, MLC, and SLC), application (smartphones, SSD, memory cards, and tablets), and type (2D NAND and 3D NAND). The report also presents a comprehensive analysis of this market based on geographic regions such as the Americas, APAC, and EMEA.
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Growing adoption of smartphones and tablets: a key market driver
Smartphones, along with tablets, are accountable for the growth of semiconductor memories. Over the last decade, the global smartphone market has seen a massive surge in shipments, from 174 million units in 2009 to 1.75 billion units in 2017. Almost all the leading players in the smartphone segment registered substantial growth during 2009-2017. The overall tablet market also grew massively in terms of shipments, from 19 million units in 2010 to over 213 million units in 2017.
With the growing adoption of smartphones, companies are adding extra features and applications to differentiate their products from other manufacturers. Furthermore, the 4G rollout in leading nations such as China, France, Germany, Japan, India, Singapore, the UK, and the US has resulted in the deployment of long-term evolution (LTE) technology in the market. The technology enables mobile devices to deliver high-quality services such as high-speed data traffic, supporting internet browsing as well as voice and video communication to smartphone users. Manufacturers are integrating additional features such as gesture control, fingerprint scanners, image scanners, and GPS into the devices. This is increasing the demand for NAND flash memory, which is used as code storage media for smartphones and tablets.
According to a senior analyst at Technavio for embedded systems research, “The demand for NAND flash is dependent on the growing penetration of smartphones and tablets in emerging markets, complete penetration in mature markets, as well as refresh rates, i.e., repurchase cycles of smart devices.”
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Global NAND flash market segmentation
Of the four major applications, the smartphones segment held the largest market share in 2017, accounting for over 34% of the market, followed by the SSD, memory cards, and tablets segment respectively.
APAC dominated the global NAND flash market, accounting for over 76% of the market share in 2017, followed by the Americas and EMEA with. APAC is expected to retain its dominance during the forecast period owing to the increase in demand for NAND flash in emerging markets due to growing penetration of smartphones and tablets.
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