2017 Annual Results

PARIS--()--Regulatory News:

Publicis Groupe (Paris:PUB) [Euronext Paris: FR0000130577, CAC 40]:

2017 Results


(EUR million)

2017 2017 vs 2016


9,690 -0.4%

Organic growth (1)


Operating margin

1,505 -0.7%

Operating margin rate


Net income attributable to the Groupe


Headline EPS, diluted (euro) (2)

4.50 +0.9%

Dividend (euro) (3)

2.00 +8.1%

Free cash flow before changes in WCR

1,287 +2.1%

Net debt


(1) See page 6
(2) After elimination of impairment charges, amortization of intangibles arising from acquisitions, main capital gains (or losses) on disposals, effect of US tax reform and revaluation of earn-out payments
(3) Dividend to be proposed to the Shareholders’ AGM on May 30, 2018

Q4 2017



€ 2,583 m

Organic growth (1)


Growth at constant exchange rates


Reported growth


(1) See page 6

Arthur Sadoun, Chairman and CEO of Publicis Groupe:

“Despite a generally difficult context and the Groupe being in the midst of its own transformation, the quality of our results demonstrates Publicis Groupe’s strength and our ability to adapt to the deep changes affecting our industry. The Groupe is stronger than it was a year ago.

In the fourth quarter, organic growth reached +2.2%, continuing its sequential improvement from the beginning of the year. Organic growth rose from -1.2% in Q1 to +0.8% in Q2, and to +1.2% in Q3 2017. Over the full year, organic growth reached +0.8%, a slight improvement on 2016.

Importantly, we performed very well in the USA with organic growth of +4.5% in Q4 after +3.5% in Q3, largely driven by accounts won over the last 12 months. This sign is all the more encouraging in a country where our transformation is well advanced and where we generate over 50% of our revenue.

In 2017, we continued with our endeavors to reduce costs. Our margin rose to 15.5%, up 40 basis points over the previous year at constant restructuring costs. Operating margin in value was up at constant exchange rates. In this difficult context, we were determined to gain in competitiveness and we have clearly succeeded.

Finally, our free cash flow performance is noteworthy, rising to nearly 1.3 billion euro leading to a substantial reduction in our net debt to 727 million euro. As a result, debt related to the Sapient acquisition was significantly reduced.

I would like to thank all our people who have made this possible.

In an industry that is experiencing a fundamental upheaval, we need to further demonstrate the singularity of our model and why we are ideally positioned to partner our clients. In recent months, we reached several milestones in our transformation process.

We began by defining our vision, to become the leader in marketing and business transformation. Our offer combining data, content and technology is at the core of our clients’ needs. We are able to provide it at scale, in an integrated, seamless manner.

We are transforming ourselves from a holding company to a client-centric connecting platform, breaking down silos at country level and accelerating our own digital transformation. With Marcel, the future platform dedicated to all of Publicis Groupe’s talents and named after the Groupe’s founder, Marcel Bleustein-Blanchet, we are radically changing the way our people share, create and participate in Groupe projects. As we recently announced, we are also delighted to have Microsoft as partner for this ambition.

Our attractiveness in the market is underscored by new account wins such as P&G UK, Lionsgate, Southwest Airlines, L’Oréal, McDonald’s and Carrefour, but also by the arrival of new leaders such as Nick Law, the very recently appointed Groupe Chief Creative Officer. This positive momentum is further evidence that Publicis Groupe’s model is futureproof.

These early results are encouraging but there is still a lot to do. We now have solid foundations from which to build in 2018 to help our clients take on the essential challenges ahead.”

* *


Publicis Groupe’s Supervisory Board met on February 7, 2018 and approved the 2017 results presented by the Management Board chaired by Arthur Sadoun. The Board expressed its satisfaction with the progress made on several fronts: the announced acceleration in growth was confirmed, results improved taking into account the exceptional costs, and, above all, the milestones reached in the transformation of Publicis Groupe have been very significant.

The Board is confident in the strategy pursued and the way the Groupe is conducted to address the challenges ahead.


Digital is highly disruptive for relationships with media and consumers, but it has created numerous growth opportunities for Publicis Groupe and its clients. In this context, Publicis Groupe accelerates its own transformation and intends to be the indispensable partner clients need to transform their marketing and business models. Organic growth was modest in 2017, as expected, at +0.8%. The Groupe has taken steps to stimulate growth while keeping costs under strict control. As a result, operating margin improved at constant restructuring costs, while free cash flow improved once again.

Q4 2017 Revenue

Publicis Groupe’s consolidated revenue in Q4 2017 was 2,583 million euro, down 3.1% from 2,665 million euro in 2016. Exchange rates had a 151 million euro negative impact, i.e. the equivalent of 5.7% of its revenue in Q4 2016. Net acquisitions contributed 13 million euro to revenue in Q4 2017, i.e. the equivalent of 0.5% of its Q4 2016 revenue. Growth at constant exchange rates was +2.7%.

Organic growth was +2.2% in Q4 2017, the third consecutive quarter of improved growth during the year after -1.2% in Q1 2017, +0.8% in Q2 2017 and +1.2% in Q3 2017. The Groupe benefited from the build-up of contributions from accounts awarded in the second quarter of 2016, including those of Synergy Pharmaceuticals, Walmart, USAA, Asda, Motorola and Lowe’s. In addition, Q4 2017 organic growth includes the impact of the reclassification on a “gross” basis of certain contracts in production and events (see details on page 6).

Breakdown of Q4 2017 revenue by region

EUR Revenue       Organic       Reported    
million Q4 2017     Q4 2016       growth       growth
Europe 755     768 -1.8% -1.7%
North America 1,308 1,362 +4.4% -4.0%
Asia Pacific 304 321 -0.4% -5.3%
Latin America 127 124 +8.7% +2.4%
Middle East & Africa 89     90       +6.4%       -1.1%
Total 2,583     2,665       +2.2% (1)       -3.1%

(1) See page 6

2017 Revenue

Publicis Groupe’s consolidated revenue in 2017 was 9,690 million euro, down 0.4% compared with

9,733 million euro at year-end 2016. Exchange rates had a 168-million euro negative impact, i.e. the equivalent of 1.7% of revenue in 2016. Net acquisitions contributed 51 million euro to 2017 revenue, i.e. the equivalent of 0.5% of 2016 revenue. Growth at constant exchange rates was +1.3%.

Organic growth was +0.8% for the full year of 2017. It includes the impact of the reclassification on a “gross” basis of certain contracts in production and events (see details on page 6). In a difficult context given the numerous challenges facing our clients, Publicis Groupe’s organic growth was penalized by account losses of 2016 and by restructuring at SapientRazorfish. Conversely, it benefited from the growing contribution of accounts won in 2016.

Breakdown of 2017 revenue by region

EUR Revenue       Organic       Reported    
million 2017     2016       growth       growth
Europe 2,758     2,760 +1.3% -0.1%
North America 5,187 5,236 +0.5% -0.9%
Asia Pacific 1,060 1,085 -1.5% -2.3%
Latin America 389 365 +4.8% +6.6%
Middle East & Africa 296     287       +4.4%       +3.1%
Total 9,690     9,733       +0.8% (1)       -0.4%

(1) See page 6

Europe was almost stable at -0.1%. When the impact of acquisitions and exchange rates is factored out; organic growth stood at +1.3%. Mention should be made of the very good momentum in the UK and Italy (respectively +5.5% and +4.0%). France grew by 1.1%. However, Germany recorded negative growth of

-6.9% against a very unfavorable comparable period and because of the difficult advertising market. In the second half of 2017, Europe posted negative organic growth of -1.6% after an upswing of +4.3% in the first half-year. This decline was mainly due to the difficulty in outperforming a very strong comparable period (growth exceeded 6% in H2 2016). For this reason, the main countries in the region were down sharply by comparison with June 30, 2017.

North America achieved organic growth of +4.4% in Q4, with growth accelerating after +0.2% and +3.0% in Q2 and Q3 respectively. The USA performed well with +4.5% growth in Q4 following on +3.5% in Q3. This can be attributed to the ramp-up of accounts awarded since the summer of 2016 (including Lowe’s, Synergy Pharmaceuticals, Walmart, USAA) and the impact of further gains since the start of the year (notably Molson Coors and FirstNet). As previously announced, growth was nonetheless affected by the restructuring of SapientRazorfish and the impact on revenue of unprofitable accounts that have been discontinued. Over the full year, organic growth was +0.5% after -0.8% for the first nine months of 2017. Given the weakening of the dollar against the euro, reported revenue was down 0.9% in 2017.

Asia Pacific reported revenue growth of -2.3% (organic growth of -1.5%). China declined by 7.6% due to difficulties encountered by an agency currently undergoing a strategic review for which a full sale agreement was concluded at the end of 2017 (and which will materialize in the first months of 2018). Activity in Singapore grew by 4.4%. India is consolidating with growth of +0.4% in Q1 and +13.0% in Q2, followed by a further +3.9% and +5.2% in Q3 and Q4 2017 respectively.

Latin America rose by +6.6% (+4.8% on an organic basis). In Brazil, revenue was up 4.6% at year-end 2017, after standing at -0.8% at September 30, thanks to the ramp-up of accounts won in early 2017 (Bradesco, Petrobras). In addition, revenue in the first nine months of the year had difficulty outperforming 2016 when Brazil hosted the Olympic Games in Rio. And Mexico continued to post sustained growth with +8.3%.

The Middle East & Africa reported growth of +3.1% (organic growth of +4.4%), driven by strong performance in the United Arab Emirates (+7.7% in 2017).

Anonymous letter

As indicated in the press release issued on January 23, 2018, Publicis Groupe’s auditors and certain financial analysts received an anonymous letter alleging that the Groupe had prematurely applied accounting standard IFRS 15 on revenue recognition in order to artificially boost its organic growth. The author’s intent is clearly to harm Publicis Groupe. The Groupe immediately notified French market authority AMF.

IFRS 15 has become applicable by the Groupe as of January 1, 2018, as it is now a compulsory accounting principle. Accordingly, its revenue will be increased by over 600 million euro, thus raising its 2017 revenue to over 10 billion euro.

For the purpose to answer the questions raised, a detailed and thorough analysis has been carried out on the calculation of organic growth in 2017. This analysis confirmed that our accounts are strictly in compliance with IFRS and that the calculation of published organic growth is consistent with the methods set forth in our Registration Document. These calculations, which have been carried out contract by contract, include some production and events contracts that have been classified under “gross” whereas they had hitherto been stated as “net”. No media or advertising activity is concerned. The table below shows the impact of reclassifying these contracts on a “gross” basis for each quarter of 2017.

The impact is modest and involves only 33 million euro out of revenue totaling 9,690 million euro for the full-year 2017, i.e. a 40-basis point impact on organic growth. The impact on Q4 2017 organic growth would have been an additional 90 basis points above the organic growth when the above-mentioned contracts are reclassified.

Impact of reclassification on revenue and organic growth

Euro million     Q1 2017       Q2 2017       Q3 2017       Q4 2017       12 months 2017    
Revenue     2,328       2,515       2,264       2,583       9,690
Organic growth - 1.2 % + 0.8 % + 1.2 % + 2.2 % + 0.8 %
Including reclassification of contracts
Impact on revenue + 23 + 18 + 15 - 23 + 33
Impact on organic growth     + 90 pb       + 80 pb       + 70 pb       - 90 pb       + 40 pb


Income statement

The Operating margin before depreciation and amortization was 1,666 million euro in 2017, down 1.0% from 1,682 million euro in 2016, i.e. a percentage margin before D&A of 17.2% (versus 17.3% in 2016).

- Personnel costs amounted to 5,977 million euro in 2017, down 1.4% from 6,059 million euro in 2016. At constant restructuring costs, they were down 2.1%. Fixed personnel costs stood at 5,227 million euro, i.e. 53.9% of revenue compared with 54.1% in 2016. Freelance costs totaled 374 million euro in 2017, after 444 million in 2016. This reduction in freelance costs directly results from a better management of the Groupe’s resources, made possible by the Power of One. Restructuring costs rose to 120 million euro in 2017 (from 73 million in 2016) as the Groupe reorganized around The Power of One which increasingly integrates structures and activities. Operational efficiency will be enhanced by the various projects in which the Groupe continues to invest (organization by country, development of production platforms, on-going regionalization of the Shared Services Centers, as well as various technological developments). In addition, investments in the Group's flagship expertise, particularly in terms of data and technology, will be long-term growth drivers.

- Other operating costs (excluding Depreciation and Amortization) totaled 2,047 million euro, after 1,992 million euro in 2016. These costs equated to 21.1% of consolidated revenue (20.5% in 2016).

Depreciation & Amortization totaled 161 million euro in 2017, slightly below the level of 2016.

The Operating margin amounted to 1,505 million euro, down 0.7% from 1,516 million euro in 2016. It increased by 0.7% at constant exchange rates. The operating margin rate was 15.5%, 10 basis points below 2016 due to the increase in restructuring costs. At constant restructuring costs, the Operating margin and operating margin rate would have increased by 2.4% and 40 basis points respectively.

The operating margins by region were 15.3% for Europe, 16.0% for North America, 14.2% for Asia Pacific, 16.5% for Latin America and 12.2% for the Middle East & Africa.

Amortization of intangibles arising from acquisitions totaled 73 million euro in 2017, compared with 79 million euro in 2016. The Groupe recorded a 115 million euro impairment charge in 2017, mainly concerning Genedigi, one agency in China under disposal, and Proximedia. For the record, impairment charges reached 1,440 million euro in 2016. Other non-recurring income (expenses) netted out to a 1 million euro expense, after income of 12 million euro in 2016.

Operating income amounted to 1,316 million euro in 2017, after 9 million euro in 2016.

Financial income (expense), which is comprised of the cost of net debt plus other financial income and expenses, amounted to an expense of 61 million euro in 2017 (versus an expense of 74 million in 2016). The cost of net debt was 51 million euro in 2017, down from 74 million euro in 2016. Other financial income and expenses netted out to an expense of 10 million euro (0 million euro in 2016).

The revaluation of earn-out payments represented an expense of 66 million euro, after an expense of 108 million in 2016.

Income tax for the period was 312 million euro, down from 342 million euro in 2016. The 2017 tax burden included a net income of 61 million euro as a result of the impact of the US tax reform, which comprised the positive impact of the tax cut on net deferred assets (200 million euro) as well as a toll charge on reserves accumulated by subsidiaries (139 million euro). When this non-recurring element is factored out, the effective rate of tax stood at 27.2% compared with an effective rate of 29.0% in 2016.

The Associates share of profit was a loss of 5 million euro, as in 2016. Minority interests totaled 10 million euro in 2017, after 7 million euro in 2016.

Overall, Net income attributable to the Groupe amounted to 862 million euro at year-end 2017, after a loss of 527 million euro in 2016.

After elimination of impairment charges, amortization of intangibles arising from acquisitions, the main capital gains (or losses) and revaluation of earn-out payments as well as the impact of US tax reform, Headline Group net income stood at 1,037 million euro, i.e. a 2.2% increase.

Headline Earnings Per Share (diluted) rose 0.9% to 4.50 euro.

Free Cash Flow

Before changes in working capital requirements, the Groupe’s free cash flow reached 1,287 million euro in 2017, up from 1,261 million euro in 2016. In addition, change in working capital requirements was 69 million euro, improving vs last year.

Net debt

Net debt stood at 727 million euro at December 31, 2017 (i.e. a Debt / Equity ratio of 0.12) after 1,244 million euro at December 31, 2016. The Groupe’s average net debt in 2017 was 1,980 million euro, down from an average of 2,385 million euro in 2016.


Governance and appointments

Since June 1, 2017, Maurice Lévy has been Chairman of the Supervisory Board of which he is also a member. Arthur Sadoun is Chairman of the Management Board (Directoire) which has been reinforced by the arrival of Steve King, CEO of Publicis Media, alongside existing members Jean-Michel Etienne, Executive Vice-President, Chief Financial Officer, and Anne-Gabrielle Heilbronner, Secretary General.

Since August 24 2017, Anne-Gabrielle Heilbronner’s remit has been broadened to include Corporate Social Responsibility (CSR) and the Women’s Forum for Economy and Society. This forum, which is headquartered in Paris and of which Publicis Groupe is majority shareholder, is the world’s leading platform featuring women’s views and voices on major social and economic issues. The Women’s Forum is one facet of Publicis Groupe’s very determined involvement in CSR. True to its values, the Groupe is promoting increasingly demanding standards in the fields of diversity, transparency as regards its practices and personal data protection, with the ambition of delivering innovative solutions that have a positive outcome for society.

Véronique Weill has joined Publicis Groupe as General Manager, in charge of Re:Sources, IT, real estate, insurance and M&A. Before joining Publicis Groupe, Véronique spent 21 years with JPMorgan, mainly in the USA where she was in charge of operations and IT at global level. In 2006, she joined Axa where, as a member of the Management Committee, she focused on operations, technology, digital, marketing and innovation. As Axa’s Chief Operating Officer and subsequently Chief Customer Officer, she helped make Axa one of the world’s leading insurance brands. She reports to Arthur Sadoun and sits on the Groupe’s Executive Committee.

Agathe Bousquet joined the Groupe in September 2017 as President of Publicis Groupe in France. She is responsible for overseeing all of the Groupe’s activities in France, bringing all of our talents to work together and integrating all our expertise in order to reinvent our relationships with our clients and reinforce our positioning as the strategic partner in their own transformation. She started her career in the non-profit sector, then occupied various positions in the Havas Group before chairing Havas Paris. She reports to Arthur Sadoun and sits on the Groupe’s Management Committee.

Emmanuel André joined the Groupe in the newly-created position of Chief Talent Officer (CTO). Based in New York, Emmanuel André is in charge of talent management and recruitment, working directly with the four Solutions’ CEOs and their respective CTOs who report directly to him. He also oversees all Groupe learning, training and development programs. Former International President of TBWA, Emmanuel has a track-record managing HR strategy at a global level, spanning the key areas of learning, career development, top talent recruitment and corporate culture at large. He began his career in advertising in 1993 and has worked for TBWA in Paris, Hong Kong and then New York. He reports directly to Arthur Sadoun and sits on the Groupe’s Management Committee.

Carla Serrano, CEO of Publicis New York and Chief Strategy Officer at Publicis Communications, was promoted to Chief Strategy Officer of Publicis Groupe in June 2017. Throughout her career, Carla has held strategic management positions in large networks and creative agencies. Before joining Publicis, Carla was CEO of Naked NA, CSO of TBWA Chiat/DAY NY, and Chair at Berlin Cameron and Partners.

In June 2017, Publicis Groupe put in place two new management committees, in addition to its Management Board (Directoire). The first is known as the Executive Committee and is in charge of the Groupe’s transformation. It meets every month and is comprised of the following members, in addition to the members of the Management Board:

- Carla Serrano, Chief Strategy Officer, Publicis Groupe

- Nigel Vaz, Digital Business Transformation Lead and CEO EMEA & APAC, Publicis.Sapient

- Véronique Weill, General Manager, Publicis Groupe

- Alan Wexler, CEO, Publicis.Sapient

The second committee, known as the Management Committee, meets every quarter and oversees Groupe operations and execution of its strategy. It is comprised of the Executive Committee members plus the following:

- Valérie Beauchamp, EVP Business Development, Publicis Groupe

- Emmanuel André, Chief Talent Officer, Publicis Groupe

- Justin Billingsley, COO Publicis Communications

- Agathe Bousquet, President, Publicis Groupe France

- Gerry Boyle, CEO APAC, Publicis Media

- Andrew Bruce, CEO North America, Publicis Communications

- Nick Colucci, Chairman of Publicis Health and COO of Publicis Communications North America

- Lisa Donohue, CEO, Publicis Spine

- Tim Jones, CEO North America, Publicis Media

- Loris Nold, CEO, Publicis Groupe APAC

- Rishad Tobaccowala, Chief Growth Officer, Publicis Groupe

- Alexandra Von Plato, CEO, Publicis Health

- Jarek Ziebinski, CEO, Publicis One

On September 27, 2017, Publicis Groupe announced the forthcoming appointment of Annette King as CEO of Publicis Groupe UK. Annette will report directly to Arthur Sadoun and will sit on the Management Committee. As CEO of Publicis Groupe UK, Annette will oversee all Groupe activities in this market, including those of Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health. She has been entrusted with implementing the Groupe’s vision of becoming the partner its clients must have for their business transformation. To reach this goal she can count on the support of Steve King who has accepted the role of Executive Sponsor of Publicis Groupe in the UK. Annette will be joining Publicis Groupe after 17 years with Ogilvy Group (WPP Group) where she held eight different positions from Client Lead for American Express in the EMEA region to Managing Director of Ogilvy Interactive, and from New Business Director of OgilvyOne to her most recent position as CEO of Ogilvy Group UK.

On January 22, 2018, the Groupe announced the appointment of Nick Law as Chief Creative Officer of Publicis Groupe and President of Publicis Communications. As one of the industry’s most progressive creative leaders, the choice of Nick Law signals Publicis Groupe’s on-going commitment to creativity and technology at the service of marketing and business transformation. Nick was Global Chief Creative Officer and Vice Chairman of R/GA, the American network belonging to the Interpublic Group and specializing in the convergence of digital, technology and marketing expertise. He will oversee and inspire the entire creative community. As President of Publicis Communications, he will be tasked with developing a unified creative ethos that helps foster strong, dynamic and diverse cultures across the spectrum of the Groupe’s creative brands. Nick Law will start in May 2018 when he will join the Executive Committee and he will report directly to Arthur Sadoun.

External growth and disposals

In January 2017, Publicis Communications acquired two digital agencies via Leo Burnett, namely The Abundancy and Ardent. These agencies will add to Leo Burnett’s arsenal of data, creative and technological capabilities. Ardent provides proprietary technology that uses search data to understand behavior and predict consumer intent, while The Abundancy applies these learnings to inform customer content. Together, these two agencies count 60 professionals who have now joined Leo Burnett under newly appointed CEO Andrew Swinand in the USA.

In July 2017, Publicis Communications acquired Ella Factory, the French consulting agency specializing in corporate communications. Ella Factory was founded in January 2012 and chaired by Clément Léonarduzzi. It has been aligned with Publicis Consultants of which Clément became CEO in October 2017.

Also in July 2017, Publicis Communications announced the acquisition of The Herd Agency, one of Australia’s most important and most awarded agencies. This acquisition enables Publicis Communications to provide its clients with a vast array of PR services including strategy, public affairs, earned media, investor relations, integrated campaigns, crisis communications, social media and marketing content. The Herd Agency has been aligned with MSLGroup in Australia.

Also in July 2017, Prodigious - Publicis Communications’ production platform – announced the acquisition of Translate Plus, a leading global supplier of language services with expertise in “transcreation”. “Transcreation”, which entails completely adapting the brand message of a product or advertisement to a target market, will play an integral part in our global advertising campaigns. Translate Plus was founded in 2008 and now counts 130 employees across ten international offices in London, the Netherlands, Germany, Denmark, Sweden, Italy, Bulgaria, Washington DC, China and Japan. Its client portfolio includes Mondelez, Porsche Consulting, Reckitt Benckiser, Rentalcars and Ricoh.

In September 2017, Publicis Communications announced the acquisition of Harbor Picture Company, a production company specialized in advertising films for television and internet. Created seven years ago, Harbor Picture Company has been aligned with Prodigious, the Groupe’s production entity.

In November 2017, Publicis Health announced the acquisition of the PlowShare Group, the leading communications agency that works exclusively with humanitarian organizations and federal agencies on social issue and cause marketing campaigns. Founded more than 20 years ago, PlowShare works notably with the American Red Cross, Centers for Disease Control and Prevention, Habitat for Humanity, Make-A-Wish Foundation, March of Dimes, and the World Wildlife Fund. Headquartered in Stamford (Connecticut) with satellite offices in Atlanta, New York and Washington DC, PlowShare leverages a team of 18 full-time employees and integrates a network of external partners to provide a wide service footprint in advertising and marketing which includes media buying, creation, PR and social media among others.

Lastly, on December 18, 2017, Publicis Groupe reached a definitive agreement for the sale of 100% of Genedigi in China. As this sale is subject to authorizations to be obtained from the Chinese authorities, the sale should be finalized before the end of the first quarter of 2018.


On March 13, 2017, Publicis Groupe entered into a share buyback agreement with an Investment Services Provider under the share buyback program authorized by the Shareholders’ meeting of May 25, 2016. The buyback period extended from March 14, 2017 to June 30, 2017.

Upon expiry of the agreement period, 5,000,000 shares had been bought at an average price of 64.69 euro per share (64.89 euro including tax on financial transactions).


Though 2017 was another challenging year for the industry, it highlighted once again the Groupe’s ability to fight on several fronts at the same time, namely to deliver the results expected of it while transforming.

Organic growth improved throughout 2017, as did the operating margin (at constant restructuring costs). The proposed dividend of 2 euro represents an 8.1% increase and is a reflection on the Groupe’s confidence about the future.

The Groupe’s transformation is ongoing and has accelerated, and the new model built by Publicis Groupe demonstrates its attractiveness, shown through the arrival of new talents and new business.

Publicis Groupe’s next event will be the investor day of March 20, 2018 during which growth and margin objectives will be presented and set in the light of the new context of the industry and the Groupe’s own transformation. This event will be the occasion for the Groupe to shed more light on its ambition to become the leader in marketing and business transformation, including the strategy and the means to reach these objectives.

Our industry has been affected by several events over the past few years such as the media palooza, the ANA investigation which undermined trust and confidence in the sector, digital disruption which has caused strong pressures from advertisers, and the deep changes in the way the Groupe operates brought on by technology and data.

To deal with these relational and economic upheavals, the Groupe has undertaken a company-wide restructuring and has strengthened its assets in technology, data and its talents, in order to best position the Groupe for the future. While the objectives set in 2013 need to be revisited, short term trends are encouraging.

Regarding growth, investments are being made to break Publicis Groupe away from the low growth cycle that has characterized the industry during the past years. In 2018 the Groupe should post a higher organic growth than in 2017. Q1 should be positive, with a noticeable upswing from last year’s first quarter at -1.2%.

Regarding margin, efforts to reduce our costs will be sustained. Part of these savings is reinvested to create the conditions of the Groupe’s future solid growth. Overall, on top of these investments, margin should continue to enhance over the coming years, starting in 2018.

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Certain information contained in this document, other than historical information, may constitute forward-looking statements or unaudited financial forecasts. These forward-looking statements and forecasts are subject to risks and uncertainties that could cause actual results to differ materially from those projected. These forward-looking statements and forecasts are presented as at the date of this document and, other than as required by applicable law, Publicis Groupe does not assume any obligation to update them to reflect new information or events or for any other reason. Publicis Groupe urges you carefully to consider the risk factors that may affect its business, as set out in the Registration Documents filed with the French Autorité des Marchés Financiers (AMF) and which is available on the website of Publicis Groupe (www.publicisgroupe.com), including an unfavorable economic climate, an extremely competitive market sector, the possibility that our clients could seek to terminate their contracts with us at short notice, the fact that a substantial part of the Group’s revenue is derived from certain key clients, conflicts of interest between advertisers active in the same sector, the Group’s dependence on its directors and employees, laws and regulations which apply to the Group’s business, legal action brought against the Group based on allegations that certain of the Group’s commercials are deceptive or misleading or that the products of certain clients are defective, the strategy of growing through acquisitions, the depreciation of goodwill and assets listed on the Group’s balance sheet, the Group’s presence in emerging markets, exposure to liquidity risk, a drop in the Group’s credit rating and exposure to the risks of financial markets.

About Publicis Groupe – The Power of One

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation, driven through the alchemy of creativity and technology. Publicis Groupe offers its clients seamless access to its tools and expertise through modular offering. Publicis Groupe is organized across four Solutions hubs: Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics & Digitas), Publicis.Sapient (SapientRazorfish & Sapient Consulting) and Publicis Health. These 4 Solution hubs operate across principal markets, and are carried across all others by Publicis One, a fully integrated service offering bringing together the Groupe’s expertise under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals. www.publicisgroupe.com | Twitter : @PublicisGroupe | Facebook : www.facebook.com/publicisgroupe | LinkedIn : Publicis Groupe | http://www.youtube.com/user/PublicisGroupe | Viva la Difference!

Contacts Publicis Groupe

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Organic growth calculation
(including impact of contracts in production and events treated on a gross basis) (3)

(million euro) Q1 Q2 Q3 Q4 12 months

Impact of currency
at end December 2017

(million euro)

2016 revenue 2,291 2,462 2,315 2,665 9,733 GBP (2)       (58)
Currency impact (2) 50 26 (93) (151) (168) USD (2)       (93)
2016 revenue at 2017 exchange rates (a)     2,341       2,488       2,222       2,514       9,565 Autres       (17)
2017 revenue before impact of acquisitions (1) (b) 2,314 2,507 2,248 2,570 9,639 Total       (168)
Revenue from acquisitions (1) 14 8 16 13 51
2017 revenue 2,328 2,515 2,264 2,583 9,690
Organic growth (3) (b/a)     -1.2 %       +0.8 %       +1.2%       +2.2%       +0.8%


(1) Acquisitions (MercerBell, Vertiba, Seven Seconds, Insight Redéfini, Venus Communications, Arcade, Digitouch, PT Publicis Metro Indonesia, PT Indonesia Media Exchange, North Notch, Metadesign, Regicom, Ardent, The Abundancy, The Herd Agency, Ella Factory, SFR Studio, Translate Plus, Plowshare, Harbor & Village), net of disposals.

(2) EUR = USD 1.127 on average in2017 vs. USD 1.106 on average in2016

EUR = GBP 0.876 on average in2017 vs. GBP 0.817 on average in2016

(3) Impact of contracts in production and events treated on a gross basis:

Q1: +90bps, Q2: +80bps, Q3: +70bps, Q4: -90bps, 12 months: +40bps

2017 main new business wins

Bradesco (Brazil), Petrobras (Brazil), eBay (France), Nokia (South Africa), Uber (Singapore), Singtel (Singapore), Marriott (USA), SNHU (USA), Chromebook (USA), Truecaller (Sweden), Match.com (Meetic) (Pan-Europe), Great West Life (Canada), USAA (USA), AkzoNobel (Global), Culligan Water (USA), Service Civique (France), Sunrise (Switzerland), Britvic (UK), Asics (Global), Anheuser-Busch InBev / Lime-A-Rita (USA), Care.org (USA), Google (UK), Red Bull (Singapore), Queensland Health (Australia), Nordrhein-Westfalen/Startercenter (Germany), Post (Switzerland)

20th Century Fox (Australia), Aldi Stores Limited (Australia), Coty Luxury (Denmark), Ego (Australia), Expedia (Singapore), KFC (USA), Lowe's (USA), Mattel (USA), Merck (EMEA), Molson Coors (USA & UK), NBCF (National Breast Cancer Foundation) (USA), PartyPoker (Norway), Royal Caribbean Cruises (UK), Singapore Tourism (Global), Southern Cross Travel Insurance (Australia), Bel Group (Global), Carpetright (UK), CCU (Compania de las Cervecerias Unidas) (Argentina), Coty Luxury (Norway), Credit Suisse Group (Italy), Danks Hardware (Australia), Dubai Corporation for Tourism & Commerce Marketing (Middle East), Euroloan Consumer Finance (Poland), Fondazione Ania (Italy), Grupa Allegro (Poland), H&R Block (USA), JC Jeans & Clothes (Sweden), Kolonial.no (Norway), Luminous Power Technologies (India), Materialgruppen AB Kimberly-Clark (Sweden), P&G (UK), PayU India (India), Procter & Gamble (UK & Ireland), ZTE Mobile (India), Alibaba (Tmall) (China), AOK-Bundesverband (Germany), Codorniu (Spain), Cubus (Nordics), Cubus (Sweden), Dressmann (Norway), Fondazione Ania (Italy), Godrej & Boyce (India), Lenskart (India), Mattress Firm (USA), Profile Pensions (United Kingdom), R+V Versicherung AG (Germany), Southwest Airlines (USA), Storck (Germany), Telkom (South Africa), AB InBev (Colombia & Peru), Altice Media Group (France), Angel Wealth (India), Arts House (Singapore), Avon (APAC), Bookmyshow (India), BSH (France), Codorniu (Spain), David's Bridal (USA), Didi Chuxing (China), Dressmann (Norway), Ebay (Canada), Fondazione Ania (Italy), HDFC Bank (India), HDFC Ergo (India), Heineken (Poland), ICICI Securities (India), Kaufland Polska (Poland), Kotak General Insurance (India), Kraft Heinz (India), L`Oreal Polska (online) (Poland), Lenskart (India), Lionsgate Entertainment (USA), L'Oreal (Germany & Switzerland), Luckia Gaming Group (Spain), Luxasia (Singapore), Mattress Firm (USA), McDonald's (India), McDonalds (MENA), MCI Whole of Government (Singapore), Ministry of Social and Family Development (Singapore), Montreal Transit Corporation (Canada), MUFG Bank (Singapore), Nestle (India), Nestle (MENA), OSN (MENA), PharmEasy (India), Profile Pensions (UK), Queisser Pharma (Poland), SFR (France), Snooze (Steinhoff / Pepkor) (Australia), TEG Live (Australia), Telemundo (USA), Udacity (India), Vistara (India), Znanylekarz (Poland)

Mattel (USA), Carnival Corporation (USA), FirstNet / AT&T Government Solutions (USA), Lyft (USA), GSK (USA), The Nature Conservancy (USA), Intermarche (France), Oshawa (Canada), W.L. Gore & Associates (Allemagne), British Gas (Royaume-Uni), McDonalds Corporation (USA), McDonalds Deutschland LLC (Allemagne), Roche Foundation (Singapore), Carrefour (Global)

OCBC (Malaysia), Reckitt Beckenzier (Malaysia), 20th Fox Century (Malaysia), Ikea (Czech Republic), BEL (Czech Republic), l’Oréal (Czech Republic), Société Générale (Serbia), P&G (The Nertherlands), FCA (The Nertherlands), Skoda (The Nertherlands), Aldi (Belgium), Informazout (Belgium), ABinBEV (Colombia), Renault (Argentina), SGEBS (Romania), Coca Cola (Romania), Franke (Romania), KBC (Bulgaria), Merck (Czech Republic), Silvano (Czech Republic), VISA (Czech Republic), Kraft/Heinz (Czech Republic), Vileda (Czech Republic), SAB Miller (Czech Republic), Plzensky prazdroj, s.r.o. (Czech Republic), Generali (Czech Republic & Slovakia), Cordblood (Slovakia), Unicef (Serbia), Momondo (Turkey), Yaşar Holding (Turkey), Visa (Turkey), Νestle (Greece), Delacre (Belgium), Recticel (Belgium), ING Sprinters (Netherlands), ASR (Netherlands), JVH Gaming (Netherlands), Charlie Temple (Netherlands), Binck Bank (Netherlands), Nutricia (Netherlands), Expedia (Malaysia), Singapore Tourism Board (Thailand), Inbev (Colombia & Peru), Telefonica (Central America), Inbev (Colombia, Peru), KFC (Thailand), Philip Morris International – IQOS (Japan), SKODA – e commerce (Netherlands), Boehringer Ingelheim Animal Health (Japan), Cencosud (Colombia), Turk Telecom (Turkey), ABInBev (Colombia, Peru, Ecuador), Fiat Chrysler Automobiles (Netherlands), PUIG (Miami, Chile, Argentina, Peru), SCS (Netherlands), General Motors – Chevrolet (Argentina), Philip Morris International – RRP (Korea), Volkswagen (Korea)

Novartis (USA), Genentech (USA), Shire (USA), Adapt (USA), AMAG (USA), Sunovion (USA), Clinigen Group (Global), Purdue (USA), Merck & Co (USA), Intarcia Therapeutics (USA), Flexion Therapeutics (USA), AbbVie (USA), Ipsen (USA), Emmaus Life Sciences (USA), Ultragenyx Pharmaceutical (USA), AcelRx Pharmaceuticals (USA), Merck KGaA (USA), Roche (UK), AstraZeneca (USA), Hospital Corporation of America (USA), Stryker Corporation (USA), Swanson Health Products (USA), Alcon Laboratories (USA), Boehringer Ingelheim (USA), Paratek Pharmaceuticals, Pfizer Inc. (USA), Biogen Inc. (USA), Galderma (Europe)

2017 press releases

09-01-2017 Publicis Communications: Appointment at Leo Burnett USA and two acquisitions in digital

11-01-2017 Publicis Communications: Appointment at Saatchi & Saatchi; Robert Senior leaves the Groupe

18-01-2017 Publicis One: Appointment in Japan

19-01-2017 Publicis One: Appointment in Turkey

26-01-2017 Governance announcement at Publicis Groupe

01-02-2017 Publicis Communications: Appointment for the Nordics region

03-02-2017 Publicis.Sapient: Appointment at DigitasLBi; Luke Taylor leaves the Groupe

09-02-2017 2016 annual results

21-02-2017 Viva Technology: 2nd edition on June 15-17, 2017

13-03-2017 Share Repurchase Agreement

16-03-2017 Publicis.Sapient: launch of SapientRazorfish’s integrated offering

22-03-2017 Partnership between Publicis Groupe and Microsoft in data and artificial intelligence

18-04-2017 Appointment of Agathe Bousquet as President of the Groupe in France

20-04-2017 First quarter 2017 revenue

09-05-2017 Appointment of Céline Fronval as Publicis Groupe’s General Counsel

31-05-2017 Combined General Shareholders' Meeting

14-06-2017 Publicis Groupe Boosts Management Structure with Two Senior Nominations and New Governing Bodies

19-06-2017 Publicis Groupe and Alibaba Announce China Uni Marketing Partnership

20-06-2017 Publicis Groupe Builds the First Professional Assistant Platform Powered by AI and Machine Learning

20-07-2017 First half 2017 results

24-07-2017 Publicis One: Appointment in Panama

04-08-2017 Acquisition of Translate Plus by Prodigious

21-08-2017 Appointment of Emmanuel André as Publicis Groupe’s Chief Talent Officer

24-08-2017 Anne-Gabrielle Heilbronner, member of the Directoire and Groupe Secretary General, takes ESG and the Women’s Forum for Economy and Society under her responsibility

20-09-2017 The next edition of Viva Technology to be held from on May 24-26, 2018 in Paris

02-10-2017 Publicis Groupe joins more than 150 Companies to Make Unprecedented Commitment to Advance Diversity & Inclusion in the Workplace

03-10-2017 Appointment of Clément Léonarduzzi as CEO of Publicis Consultants

19-10-2017 Third quarter 2017 revenue

02-11-2017 L’Oréal Group Selects Publicis Media for Consolidated Media Buying in France

18-12-2017 Publicis Groupe is back with its 2018 Wishes


EBITDA: operating margin before depreciation.

Operating margin: Revenue after personnel costs, other operating expenses (excl. non-current income and expense) and depreciation (excl. amortization of intangibles arising on acquisitions).

Operating margin rate: Operating margin as a percentage of revenue.

Headline Group Net Income: Group net income after elimination of impairment charges, amortization of intangibles arising from acquisitions, main capital gains (or losses) on disposals, effect of US tax reform and revaluation of earn-out payments

EPS (Earnings per share): Group net income divided by average number of shares, not diluted.

EPS, diluted (Earnings per share, diluted): Group net income divided by average number of shares, diluted.

Headline EPS, diluted (Headline Earnings per share, diluted): Group net income after elimination of impairment charges, amortization of intangibles arising from acquisitions, main capital gains (or losses) on disposals, effect of US tax reform and revaluation of earn-out payments, divided by average number of shares, diluted.

Capex : Net acquisitions of tangible and intangible assets, excluding financial investments and other financial assets.

Free Cash Flow before changes in working capital requirements: Net cash flow from operating activities before changes in WCR linked to operating activities.

Net Debt (or financial net debt): Sum of long and short financial debt and associated derivatives, net of treasury and cash equivalents.

Average net debt: Average of monthly net debt at end of month.

Dividend pay-out: Dividend per share / Headline diluted EPS.

Consolidated income statement

(in millions of euros)   2017     2016    
Revenue 9,690 9,733
Personnel expenses (5,977) (6,059)
Other operating expenses (2,047) (1,992)
Operating margin before depreciation and amortization 1,666 1,682

Depreciation and amortization expense (excluding intangibles
arising from acquisitions)

(161) (166)
Operating margin 1,505 1,516
Amortization of intangibles arising from acquisitions (73) (79)
Impairment loss (115) (1,440)
Non-current income and expenses (1) 12
Operating income 1,316 9
Financial expenses (101) (107)
Financial income 50 33
Cost of net financial debt (51) (74)
Revaluation of earn-out payments on acquisitions (66) (108)
Other financial income and expenses (10) -
Pre-tax income of consolidated companies 1,189 (173)
Income taxes (312) (342)
Net income of consolidated companies 877 (515)
Share of profit of associates (5) (5)
Net income 872 (520)
Of which:

-Net income attributable to non-controlling interests

10 7

-Net income attributable to equity holders of the parent company

862 (527)

Per share data (in euros) – Net income attributable to equity
holders of the parent company

Number of shares 226,384,707 223,498,871
Earnings per share 3.81 (2.36)
Number of diluted shares 230,673,578 223,498,871
Diluted earnings per share   3.74     (2.36)

Consolidated statement of comprehensive income

(in millions of euros)   2017     2016    
Profit (loss) for the year (a)   872     (520)
Comprehensive income that will not be reclassified to income statement
- Actuarial gains (and losses) on defined benefit plans 13 (4)
- Deferred taxes on comprehensive income that will not be reclassified to income statement 28 14
Comprehensive income that may be reclassified to income statement
- Revaluation of available-for-sale investments and hedging instruments (9) 31
- Consolidation translation adjustments (597) 100
Total other comprehensive income (b) (565) 141
Total comprehensive income for the year (a) + (b) 307 (379)
Of which:
- Total comprehensive income attributable to non-controlling interests 5 7
- Total comprehensive income attributable to equity holders of the parent company 302 (386)

Consolidated balance sheet

(in millions of euros)      

December 31,


December 31,

Goodwill, net 8,450 9,150
Intangible assets, net 1,124 1,345
Property, plant and equipment, net 590 640
Deferred tax assets 130 150
Investments in associates 64 87
Other financial assets 169 182
Non-current assets 10,527 11,554
Inventories and work in progress 385 406
Trade receivables 9,750 10,010
Other current receivables and assets 649 698
Cash and cash equivalents 2,407 2,228
Assets held for sale 62 -
Current assets 13,253 13,342
Total assets 23,780 24,896
Equity and liabilities                                        
Share capital 92 90

Additional paid-in capital and
retained earnings, Group share

5,864 5,965

Equity attributable to holders
of the parent company

5,956 6,055
Non-controlling interests 2 10
Total equity 5,958 6,065
Long-term borrowings 2,780 3,028
Deferred tax liabilities 419 649
Long-term provisions 591 556
Non-current liabilities 3,790 4,233
Trade payables 11,541 11,992
Short-term borrowings 350 283
Income taxes payable 204 88
Short-term provisions 107 130
Other creditors and current liabilities 1,814 2,105
Liabilities held for sale 16 -
Current liabilities 14,032 14,598
Total equity and liabilities 23,780 24,896

Consolidated statement of cash flows

(in millions of euros)   2017     2016    
Cash flows from operating activities      
Net income 872 (520)
Neutralization of non-cash income and expenses:
Income taxes 312 342
Cost of net financial debt 51 74
Capital (gains) losses on disposals (before tax) - (9)

Depreciation, amortization and impairment loss on property,
plant and equipment and intangible assets

349 1,685
Non-cash expenses on stock options and similar items 55 55
Other non-cash income and expenses 74 115
Share of profit of associates 5 5
Dividends received from associates 2 3
Taxes paid (264) (257)
Interest paid (90) (106)
Interest received 52 40
Change in working capital requirements(1) 69 (355)
Net cash flows generated by (used in) operating activities (I) 1,487 1,072
Cash flows from investing activities
Purchases of property, plant and equipment and intangible assets (136) (173)
Disposals of property, plant and equipment and intangible assets 5 7
Purchases of investments and other financial assets, net 2 (12)
Acquisitions of subsidiaries (289) (240)
Disposals of subsidiaries 1 7
Net cash flows generated by (used in) investing activities (II) (417) (411)
Cash flows from financing activities
Dividends paid to holders of the parent company (170) (193)
Dividends paid to non-controlling interests (10) (20)
Proceeds from borrowings 19 513
Repayment of borrowings (27) (517)
Net purchases of non-controlling interests (35) (44)
Net (purchases)/sales of treasury shares and warrants (291) 24
Net cash flows generated by (used in) financing activities (III) (514) (237)
Impact of exchange rate fluctuations (IV) (379) 126
Change in consolidated cash and cash equivalents (I + II + III + IV)   177     550
Cash and cash equivalents on January 1 2,228 1,672
Bank overdrafts on January 1 (25)     (19)
Net cash and cash equivalents at beginning of year (V) 2,203 1,653
Cash and cash equivalents on December 31 (Note 18) 2,407 2,228
Bank overdrafts on December 31 (Note 22) (27)     (25)
Net cash and cash equivalents at end of year (VI) 2,380 2,203
Change in consolidated cash and cash equivalents (VI – V) 177 550
(1) Breakdown of change in working capital requirements
Change in inventory and work in progress (17) 28
Change in trade receivables and other receivables (693) (222)
Change in accounts payable, other payables and provisions 779     (161)
Change in working capital requirements 69 (355)

Consolidated statement of changes in equity

Number of

    (in millions of euros)      



Additional paid-in








attributable to
the holders of
the parent





221,323,901 January 1, 2016 89 3,262 2,928 155 122 6,556 27 6,583
Net income (527) (527) 7 (520)
Other comprehensive income, net of tax                               100       41       141               141
Total comprehensive income for the year                       (527)       100       41       (386)       7       (379)
Publicis Groupe SA capital increase 1 161 (355) (193) (20) (213)
2,742,448 Dividends 58 58 58
462,580 Share-based compensation , net of tax (4) (4) (4) (8)

Effect of acquisitions and commitments
to buy out non-controlling interests

1 6 6 6
199,619 Equity warrant exercise 18 18 18
639,236 Purchases/sales of treasury shares 90 3 429 2 118 255 163 6 055 10 6 065
225,367,784 December 31, 2016 89 3,262 2,928 155 122 6,556 27 6,583
Net income 862 862 10 872
Other comprehensive income, net of tax                               (592)       32       (560)       (5)       (565)
Total comprehensive income for the year                       862       (592)       32       302       5       307
3,992,216 Dividends 2 242 (414) (170) (10) (180)

Share-based compensation , net of tax

53 53 53

Effect of acquisitions and commitments to
buy out non-controlling interests

7 7 (3) 4
306,665 Equity warrant exercise 9 9 9
(3,754,317) Purchases/sales of treasury shares (300) (300) (300)
226,295,805 December 31, 2017 92 3,680 2,326 (337) 195 5,956 2 5,958

Earnings per share

(basic and diluted)

(in millions of euros, except for share data)             2017       2016    
Net income used for the calculation of earnings per share                
Group net income a 862 (527)
Impact of dilutive instruments:
- Savings in financial expenses related to the conversion of debt instruments, net of tax -       -
Group net income – diluted b 862 (527)
Number of shares used to calculate earnings per share
Number of shares at January 1 225,945,387 222,540,740
Shares created over the period 2,529,801 1,771,861
Treasury shares to be deducted (average for the year) (2 090 481)       (813,730)
Average number of shares used for the calculation c 226 384 707 223,498,871
Impact of dilutive instruments:
- Free shares and dilutive stock options (1) 3 682 435 -
- Equity warrants (1) 606 436       -
Number of diluted shares     d       230,673,578       223,498,871
(in euros)
Earnings per share a/c 3.81 (2.36)
Diluted earnings per share(1) b/d 3.74 (2.36)

(1) As the Group reported a net loss in 2016, the generally dilutive instruments are accretive on the 2016 basic earnings per share. No instruments were taken into account in calculating the 2016 diluted earnings per share, which is, therefore, equal to the basic earnings per share. In respect of 2017, all stock options and warrants not yet exercised at the reporting date of the year have a dilutive impact on EPS.

Headline earnings per share

(basic and diluted)

((in millions of euros, except for share data)         2017     2016    
Net income used to calculate headline earnings per share(1)          
Group net income 862 (527)
Items excluded:
- Amortization of intangibles from acquisitions, net of tax 55 51
- Impairment loss, net of tax 115 1,383
- US Tax reform net impact (61) -
- Revaluation of earn-out payments 66     108
Headline Group net income e 1,037 1,015
Impact of dilutive instruments:
- Savings in financial expenses linked to the conversion of
debt instruments, net of tax
-     -
Headline Group net income, diluted f 1,037 1,015
Number of shares used to calculate earnings per share
Number of shares at January 1 225,945,387 222,540,740
Shares created over the period 2,529,801 1,771,861
Treasury shares to be deducted (average for the year) (2 090 481)     (813,730)
Average number of shares used for the calculation c 226 384 707 223,498,871
Impact of dilutive instruments:
- Free shares and dilutive stock options(2) 3 682 435 3,488,040
- Equity warrants 606 436     718,168
Number of diluted shares     d   230,673,578     227,705,079
(in euros)
Headline earnings per share(1) e/c 4.58 4.54
Headline earnings per share - diluted(1) f/d 4.50 4.46

(1) EPS after elimination of impairment losses, amortization of intangibles from acquisitions, the main capital gains and (losses) on disposal of assets, the impact of US Tax reform and the revaluation of earn-out payments.

(2) Only stock options and warrants with a dilutive impact, i.e. whose strike price is lower than the average strike price, are included in the calculation. In 2017, as in 2016, all stock options and warrants not yet exercised at the reporting date had a dilutive impact on the current basic earnings per share.


Publicis Groupe
Corporate Communications:
Peggy Nahmany, + 33 (0)1 44 43 72 83
Investor Relations:
Jean-Michel Bonamy, + 33 (0)1 44 43 77 88
Chi-Chung Lo, + 33 (0)1 44 43 66 69

Release Summary

Publicis Groupe - 2017 Annual Results Publicis Groupe - Résultats annuels 2017


Publicis Groupe
Corporate Communications:
Peggy Nahmany, + 33 (0)1 44 43 72 83
Investor Relations:
Jean-Michel Bonamy, + 33 (0)1 44 43 77 88
Chi-Chung Lo, + 33 (0)1 44 43 66 69