MINNEAPOLIS--(BUSINESS WIRE)--It’s a fact that creative is the highest impact lever an ad campaign can pull. An Ad Tech event last year revealed creative execution was “four times as impactful as media selection for driving results.” Minneapolis-based Marketing Architects announced a new hire today to keep up with demand for big ideas to drive their TV platform.
Benjamin Fruehauf was hired as Vice President Creative Director. In his new role, Ben will be both player and coach, crafting TV spots that build brands while delivering accountable metrics.
Before joining the Creative Department at Marketing Architects, Ben helped shape the voice of household brands such as Burger King, Visa, Pizza Hut and Frito-Lay. He’s held key leadership positions at Campbell Mithun, BBDO, Civilian and Cuneo.
“Marketing tech like AI understandably gets most of the buzz these days, but nobody has figured out an algorithm for generating the big idea,” said Rob DeMars, Chief Creative Officer at Marketing Architects. “Ben’s hire is another example of our commitment to bringing our clients the intangible brainpower needed to create famous brands.”
About Marketing Architects
Marketing Architects is a customer acquisition agency delivering bottom-line results to top-shelf brands through responsive audio and video advertising. Based in Minneapolis, they celebrated their 20th anniversary last year. With award-winning creative, media and conversion tech platforms combined under one roof, their clients receive breakthrough campaigns proven to funnel and convert customers with staggering efficiency. For more information about Marketing Architects, visit www.marketingarchitects.com.
Marketing Architects is a registered trademark of Marketing Architects, Inc.