C4 Distro Brings a Modern Supply Chain to California’s New Cannabis Industry

Former California Attorney General Bill Lockyer and Serial Entrepreneur/Media Mogul Eric Spitz Formalize Cannabis Distribution with Modern Retail Business Practices Needed to Move Industry from Backpack to Briefcase

NEWPORT BEACH, Calif.--()--C4 Distro, a New Cannabis distribution company, launched today to build a modern cannabis supply chain that shapes the way that products are distributed to California dispensaries and consumers and creates a model that can be emulated by the rest of the country. C4 Distro is co-founded by former California Attorney General Bill Lockyer and Eric Spitz, the entrepreneur behind the re-launch of New England’s beloved Narragansett beer and former co-owner of the Orange County Register. C4 Distro is drawing from lessons learned during the evolution of the California cannabis market and the post-Prohibition alcohol industry to create a modern and repeatable New Cannabis supply chain capable of moving cannabis from a backpack-carrying, illicit business to a briefcase-carrying, legal, modern industry.

“Every industry needs a strong center of the supply chain and this is especially true in an emerging and regulated arena like cannabis,” said Spitz. “Like we’ve seen in many other industries, new regulations bring new challenges. Incumbent businesses in the cannabis industry are coming out of the grey or black market, and they simply don’t have the experience or expertise to handle the upcoming challenges with their current tools. Our mission is to help them navigate this business transition, stay compliant and succeed in the New Cannabis era.”

In the New Cannabis industry, stores need help with ordering, accepting shipments, creating displays and designing the best possible consumer experience. C4 Distro has 20+ Brand Solutions Engineers (BSEs) assigned to the Los Angeles area with plans to train more in the first half of the year. These product representatives help make the beer-like distribution model a reality for local dispensaries, like The Reefinery, while accounting for the unique challenges the New Cannabis market faces to provide the professionalism, certainty and impartiality so desperately needed by the industry.

“As an independent retailer, we have seen the retailing and supply challenges in California this year first hand,” said Gregory Meguerian, president of the Greater Los Angeles Collective Alliance (GLACA), and CEO and co-founder, The Reefinery, a vertically integrated cannabis dispensary in greater Los Angeles. “We just received our microbusiness license – one of the first in the area – and we are excited to start serving the new cannabis consumer. Working with a professional company like C4 Distro provides assurance that we will be able meet the increasing demand for cannabis products, as well as benefit from the company’s rich product knowledge and decades of merchandising experience so we can better serve both veteran and novice cannabis consumers.”

Spitz believes that the New Cannabis market has a striking resemblance to the beer industry, an industry he knows well after being a member of the executive team that resurrected the Narragansett Brewing Company via innovative distribution and supply chain strategies. In Spitz’s view, a proper supply chain promotes responsible consumption and enables the success of small businesses. C4 Distro is centered on the needs of those small Cannabis businesses, with a full suite of services built around the 4 Cs: Compliance, Commercialization, Communication and Commerce. This provides a unique distribution model that can serve as a case study for the rest of the nation as the legalization of cannabis for recreational adult-use takes hold in an increasing number of states.

Lockyer was the first Attorney General in U.S. history to take office with legal cannabis in his state. C4 Distro draws from Lockyer’s lessons learned from the medicinal cannabis market, as well as the legal adult-use markets in other states and municipalities. It also draws heavily from Spitz’s firsthand experience with beer distribution and retail marketing. They remain a vital link in the industry’s three-tier distribution system today, ensuring regulatory compliance, a competitive marketplace and consumer safety.

C4 Distro begins formal operations in the Los Angeles, putting a much-needed logistics infrastructure into place for the area’s more than 1,500 dispensaries. The Company is limiting distribution to manufactured cannabis products, including wellness, edibles and concentrates, from 12 brands. This focus is designed to ensure the best possible promotion and sales for each brand.

C4 Distro provides a unique suite of services to the New Cannabis industry including warehousing, operations, compliance, and delivery solutions. The C4 Distro warehouse ensures that all product is secured, refrigerated, tested and tagged. The Company handles the processing of orders, providing 24x7 customer support. It also handles the routing and distribution of orders, implementing track and trace procedures for product and handling both payroll and insurance. On the operations front, C4 Distro works with regulators on behalf of all of the products they represent, overseeing the testing process and tax collection, and providing both accounting and educational services. Secure, licensed delivery sets the Company apart.

Additional information on the company is available at http://c4distro.com.

About C4 Distro

C4 Distro is a New Cannabis distribution company an organization shaping the way cannabis products are distributed to stores and consumers in California, building a modern supply chain for the cannabis industry. The C4 Distro unique set of distribution solutions enables companies to decrease risk and increase sales, going from production to retail in a safe, compliant, and secure manner. For more information, visit: http://c4distro.com/.

Contacts

McGrath/Power
Nadia Jamshidi, 408-859-6052
NadiaJamshidi@mcgrathpower.com

Contacts

McGrath/Power
Nadia Jamshidi, 408-859-6052
NadiaJamshidi@mcgrathpower.com