WEST HOLLYWOOD, Calif.--(BUSINESS WIRE)--Pucker up ladies, leading women’s lifestyle brand FabFitFun announced it is partnering with beauty influencer Alex Garza on a new line of products from its makeup line, ISH. Founded in 2016, ISH, which stands for “I’m smoking hot,” is committed to creating fresh and innovative makeup products that celebrate beauty from the inside out. The first product, co-developed by Alex, is an 11-color Lip Statement Palette that will be included in the Spring FabFitFun Box. The palette will also be available on www.ISH.co beginning next month.
“I believe that makeup should accentuate a woman’s features, not hide them, and ISH and FabFitFun share that philosophy,” said Garza. “As a mom-to-be, it’s especially important for me to have products that multi-task and this lip palette is so versatile. I know people are going to love experimenting with all the great shades to create their own signature look.”
The palette includes both nudes and pops of color, to create a variety of looks from day to night. The 11 intensely pigmented shades and one tinted lip topper are enriched with rose extract, shea butter, jojoba oil, olive oil, and aloe vera for extra moisture and easy wear. The shades can be mixed and matched to create infinite combinations of lip colors and styles. The palette also comes with a pro brush to mix and create multiple color combinations.
“We are all big fans of Alex and she is a true beauty and fashion guru and the perfect partner for ISH,” said Gina Kohler, head of product development, FabFitFun. “For the first product we are releasing with Alex, we wanted to create something that could be a true staple in everyone’s makeup bag. This palette is a showstopper and there are infinite ways to mix the colors to create a variety of looks. As a company focused on women, we are also excited to have Girl Rising, whose mission is to ensure that every girl around the world is educated and empowered to reach her full potential, as our charity partner for ISH and the Spring FabFitFun Box.”
FabFitFun will use its platform to spread awareness for Girl Rising, and FabFitFun members will be able to donate to Girl Rising in predetermined amounts during the Add Ons portion of sales. Girl Rising uses the power of storytelling to change the way the world values girls. They launch ambitious campaigns to bring visibility to the issues girls face and inspire people to break down the barriers that hold them back. Girl Rising has a presence in more than 150 countries around the world. Their content and campaigns reach more than 300 million households. They currently run national media campaigns in India, Northern Nigeria and the United States, and are actively laying the foundation for upcoming campaigns in the Middle East and Latin America. The regional campaigns work to change attitudes and behaviors while the global campaign rallies the next generation to take action for girls worldwide.
The ISH Lip Statement Palette is cruelty free, paraben free and gluten free.
Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens, FabFitFun is a lifestyle membership that inspires women to lead happier, healthier lives through product and brand discovery. Its flagship product, the FabFitFun Box, delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, technology and beyond – each season. In addition to the box, FabFitFun members receive access to FabFitFunTV, a streaming video service that offers on-demand workouts; daily lifestyle content; the FabFitFun online Community; members-only shopping experiences like add-ons, warehouse sales, capsule collections and a perks dashboard, and the FabFitFun mobile app. Join FabFitFun by visiting fabfitfun.com.