In the year 2016, Europe Bottled water market in terms of volume consumption was estimated to be around 45 Billion Liters.
Coca-Cola South Pacific launched a new Glaceau-branded water, low calorie flavored sparkling spring water, customized for health-conscious females aged 30 and above. Another similar product in this range is from Refresh, an Australian company which produced a “super-oxygenated” water, called “Oxyfresh”, containing Himalayan crystal salt and 700% more oxygen than normal water. This product is targeted at customers aiming to have a healthy lifestyle.
Increasing consumer awareness and brand consciousness has led to an increase in the demand for branded premium bottled water. Premium bottled waters differentiate themselves from the average bottled water through precisely calibrated pH levels, mineral content, purity, and presentation. The brand image is created in a way that it is projected as a luxury good, encouraging consumers to spend more than what is required on a bottle of water. Globally, premium brands Nestle, Danone and Gerolsteiner account for 40% of all premium water sales and are also slowly making their way to price-sensitive markets such as India.
The rising number of health conscious consumers across the world is a key factor driving the demand for bottled water. Rising health awareness among consumers has made bottled water manufacturers focus on products that contain minerals and vitamins along with new flavors. Due to increases in living standards, many people are switching from aerated drinks to functional and flavored water that is calorie-free, caffeine-free or free from other artificial ingredients. This factor is expected to support growth of the bottled water market in the near future. Examples of such products are Glaceau Vitamin and Aquafina FlavorSplash.
The top 5 companies in the global bottled water market as of 2017 include Danone S.A., Coca-Cola Inc., Nestle S.A., PepsiCo Inc., and Nongfu Spring Limited.
Key Drivers Shaping the Bottled Water Market
Health Benefits with New Flavors
Rising Demand for Branded Products Due to Safety Concerns
- Substantial Shelf Life and Convenience
- Coca-Cola Inc.
- Danone S.A.
- Hangzhou Wahaha Group Co.
- Nestle S.A.
- Nongfu Spring Limited
- PepsiCo Inc.
- Tingyi Holdings Ltd.
For more information about this report visit https://www.researchandmarkets.com/research/kww6d2/global_bottled?w=4