CYPRESS, Calif.--(BUSINESS WIRE)--Acclaimed as the world’s best-selling plug-in hybrid crossover, the Mitsubishi Outlander PHEV has now reached a milestone of 100,000 units sold in Europe. The announcement comes as the Outlander PHEV is rolling out to dealers in the U.S. market, where the vehicle is set to build upon Mitsubishi Motors North America, Inc. (MMNA)’s continued and proven sales momentum.
Despite an ever-growing number of competitors, the Outlander PHEV has stayed ahead of the pack as the only PHEV crossover in its class, and found a niche truly its own thanks to constant evolution of the model. When it made its debut, initially in the Netherlands and Scandinavia, the Outlander PHEV brought a new dimension to the European SUV segment. It was the best-selling plug-in hybrid vehicle in the region in each of the past three years (2015-2017)*. Now taking on the U.S. market, the Outlander PHEV will expand its horizons by filling consumer demand for PHEV technology in a highly capable crossover.
“The Outlander PHEV has been a game-changer for the brand since its launch in the European market, and we’re extremely proud of the industry strides it’s made ever since,” said Don Swearingen, executive vice president and chief operating officer, MMNA. “As the latest addition to our U.S. lineup, we’re excited to welcome the Outlander PHEV to the Outlander family and offer our customers the best of both worlds – EV efficiency and SUV capabilities. The new CUV model arrives at a time when Mitsubishi continues to ride its recent sales momentum as the fastest growing non-luxury brand in the U.S. in 2017.”**
The Outlander PHEV has become Mitsubishi Motors’ technology flagship, with its plug-in hybrid electric architecture proving to be the core element of the company’s product strategy.
The Outlander PHEV is in the tradition of other engineering breakthroughs from Mitsubishi Motors, such as four-wheel drive (4WD) in 1936, electric powertrains in 1966 and SUVs in 1982. The Outlander PHEV is a mid-size CUV that offers an attractive combination of low environmental impact, Super All-Wheel Control (S-AWC), active safety, excellent reliability and low running costs. Outlander PHEV also comes standard with DC Fast Charging capability, the only Plug-in Hybrid in the market featuring it.*** Using this system at commercial charging facilities, the vehicle will charge up to 80 percent capacity in as little as 25 minutes.
Developed from a fully electric vehicle, the Outlander PHEV has a unique architecture consisting of a front electric motor and a rear electric motor. This translates into benefits for drivers that include the larger cargo capacity of a CUV, a simpler layout and smooth operation, and the ability to cover long distances with reduced fuel consumption and CO2 emissions.
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*Source: JATO Dynamics Global PHEV sales (Sep 2017)
**Source: Wards Auto December 2017 U.S. Light Vehicle Industry Sales Report
***Source: JATO Dynamics Limited Car Specifications USA Database (Nov 2017)
About Mitsubishi Motors North America, Inc.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all research and development, marketing, and sales for Mitsubishi Motors in the United States. MMNA sells sedans and crossovers/SUVs through a network of approximately 360 dealers. MMNA is leading the way in the development of highly efficient, affordably priced new gasoline-powered automobiles while using its industry-leading knowledge in battery electric vehicles to develop future EV and PHEV models. Mitsubishi has been producing cars for over 100 years. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.