NEW YORK--(BUSINESS WIRE)--Thorne and Invictus Fitness, both leaders in their respective fields, are pleased to announce an exciting and exclusive partnership for 2018, which aims to bring Elite CrossFit® Athletes the highest level of nutritional science, testing, and products for optimal performance.
As the exclusive nutritional supplement provider for Invictus, Thorne will provide diagnostic labs through its affiliate WellnessFX, as well as expert consults and nutritional supplements to address deficiencies for athletes competing on Team Invictus.
“The success of all elite CrossFit® athletes starts with their health, and Thorne is excited and privileged to partner with Invictus in helping their athletes optimize their health on their way to reaching their performance goals,” states Thorne CEO Paul Jacobson. “Our recent partnership with Drawbridge Health, in addition to our testing platform WellnessFX, will allow Thorne and Invictus to gain invaluable insights into the metrics and data assessment needed to understand how to maximize optimal performance for these elite athletes.”
Thorne’s product portfolio for Invictus includes those that are NSF Certified for Sport®, which ensures that the products are pure, do not contain unsafe levels of contaminants, and are free of more than 200 banned or prohibited substances. The NSF Certified for Sport® program is recognized by the NFL, MLB, NHL, PGA, LPGA, and Canadian Centre for Ethics in Sports.
“Thorne was an easy partnership with us because their product line is untouchable in the market when it comes to quality and substance, which are the things we are most interested in at Invictus,” said C.J. Martin, founder of Invictus Fitness. “Our work with Thorne and WellnessFX gives us a better understanding of what’s going on with our athletes, and provides us with concrete data points to help them continually improve their health.”
As CrossFit® athletes reach the highest levels of competition, they exhaust specific muscle groups on an almost daily basis. This requires that their bodies receive very specific ranges of vitamins, minerals, and botanicals to perform optimally. When the difference in reaching the podium and placing outside of the top 10 is razor thin, Thorne intends to be the extra resource Invictus athletes will have on their side next year.
“Overall, I feel Thorne has definitely helped raise my competitive level,” said Nuno Costa, an eight-time CrossFit Games athlete. “At 39 years old, I have to find every potential ethical advantage possible to still compete at an elite level.”
The Thorne and Invictus partnership begins in early 2018.
Thorne is a health and technology company that is disrupting prevention and wellness. By combining dietary and lifestyle recommendations with nutritional supplement intervention, Thorne is at the forefront of personalized health, with a mission to help consumers take control of their own health and live a healthy life. Thorne provides at-home biomarker tests to bring the doctor to the consumer’s home. By leveraging its sophisticated analytical software, Thorne helps consumers uncover health insights and confidently take action to optimize healthier outcomes. Based on individual test results, Thorne’s technology and team can deliver a personalized plan on what to eat, how to exercise, and which Thorne supplements to take.
Thorne is the only supplement manufacturer to collaborate with Mayo Clinic on wellness research and content, and is the proud partner of a number of U.S. National Teams, including U.S. Soccer, USA Hockey, and USA Triathlon. Thorne is one of the fastest growing supplement companies, and is rated the top practitioner-dispensed brand among 30-40 year-olds. For more information, visit https://www.thorne.com/.
About Invictus Fitness
Invictus Fitness was established in 2009 and has quickly become one of the most prominent brands in the CrossFit and functional fitness world. With three locations in San Diego, Invictus has coached more than 50 individual athletes to reach the CrossFit Games, and has sent a CrossFit team to the CrossFit Games for the past nine years.
In addition to coaching CrossFit competitors, Invictus helps working professionals reach their fitness goals, from helping people to shed unwanted pounds to emboldening women to rediscover their power and athleticism to pushing recreational runners to shatter their personal best times. For more information, visit http://www.crossfitinvictus.com.