The report categorizes the global steering robot market by application (testing and autonomous driving), and by type (cars and buses and trucks. The report also determines the geographic breakdown of the market in terms of detailed analysis and impact, which includes key geographies such as APAC, the Americas, and EMEA.
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Market driver: emphasis on vehicular safety regulations
There has been an increased emphasis on devising regulations that ensure the use of advanced technology to enhance vehicle safety. While standard vehicles must meet certain criteria to attain ratings, self-driving or automated cars are expected to have separate legislation for exploitation of their full potential. For instance, developments in Autonomous Emergency Braking are being proposed to address cross-junction, head-on and reversing accidents. The forecast period is expected to witness a revision in the Euro NCAP regulations to ensure safety ratings complement developments and reward higher performance.
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Market trend: integration of test equipment with steering robots
The forecast period will also see automotive manufacturers and OEMs investing in steering robots along with other automotive test equipment to improve their design process. For instance, due to the mandatory fitment of ESC systems to cars, manufacturers are increasing their investment in advanced testing equipment.
According to a senior analyst at Technavio for robotics research, “A major vendor in the automotive test equipment market VBOX is providing equipment that is suitable for conducting sine with dwell tests without any ride height sensors or accelerometers. They can be integrated with steering robots for adhering to standards such as FMVSS126 and ECE R13H.”
Geographical segmentation: EMEA to dominate the market
The global steering robot market is mainly concentrated in EMEA, which dominated the market with a share of over 40% in 2017. Countries like Germany, UK, France, Italy, and the Netherlands are the major revenue generators in the region. The APAC region with key markets such as China and India held the second highest market share of close to 36%. Australia and South Korea will bolster demand for steering robots during the forecast period with the emergence of local vendors and growing emphasis on automotive testing and R&D.
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Leading contributors in the market
- AB Dynamics
- RMS Dynamics Test Systems
The global steering robot market is highly concentrated, with vendors in the market competing based on factors such as the technology, research and developmental activities, brand, and labor. Vendors in the programmable steering controllers market are also differentiating their products based on factors such as the quality, innovation, price, and regulatory compliance.
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