CHICAGO--(BUSINESS WIRE)--Performics, the performance marketing agency of Publicis Media, has promoted Joe Reinstein to Global Growth Officer. Since August 2015, Reinstein has led Performics’ U.S. New Business and Marketing teams as EVP, Growth. Reinstein has driven 25%+ U.S. new business growth in each of the last two years, including closing 201 deals at over $500 million in billings in 2017. Additionally, Reinstein has positioned Performics as the premier revenue growth driver for brands in the U.S. performance marketing landscape.
In his new role as Global Growth Officer, Reinstein will oversee Global New Business, Global Marketing and Communications and Growth Solutions.
Reinstein will report to David Gould, Performics’ Global Brand President. Gould said, “Over the past 2+ years, Joe and his U.S. team have had a truly impressive run, resulting in significant new client wins, a high retention rate in defense of existing clients and a huge boost to our marketplace visibility. This success is a direct reflection of the U.S. Growth Team that Joe was instrumental in building and galvanizing into high performing, top-notch talent. Joe will accelerate this growth for Performics, now at the global level.”
In addition to leading global New Business and Marketing, Reinstein is now responsible for commercializing and evangelizing Performics’ global Growth Solutions, which include proprietary products and platforms that drive client performance across search, social, display, commerce, analytics and technology. To illustrate, Performics recently released Caiman, a proprietary Amazon marketing platform that speeds optimization frequency around bids, budget and targeting, to increase sales.
Prior to Performics, Reinstein was Deputy Social Secretary at the White House and Director of Surrogates at Obama for America, producing events and harnessing the power of influencers to create digital content and build a grassroots online movement. He has 30 years of experience growing brands across consumer products, multi-nationals, start-ups, government and social causes.
As the original performance marketing agency, Performics is the premier revenue growth driver for many of the world’s most admired brands. Across an expansive global network operating in 57 countries, Performics leverages data, technology, and talent to create and convert consumer demand wherever it is expressed—search, social, display, commerce and offline channels. Performics is built for the relentless pursuit of results. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit www.performics.com.