LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their most recent whitepaper on customer lifetime value, which according to our analysts is the most important metric for building a successful business strategy. Customer lifetime value (CLV), is the most significant metric you can use to track profitability in any business.
In today’s competitive market scenario, most companies are investing additional money in customer acquisition, rather than retention. As a result, they are able to acquire new customers, but lose a lot in the process. Organizations are using CLV to deliver an effective strategy for business growth.
According to the customer lifetime value experts at Quantzig, “CLV is the value of the customer or a projected total of how much an individual is expected to spend over the lifetime of the relationship.”
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Some of the key benefits:
- Effective Customer Segmentation – CLV can help organizations in better customer profiling and segmentation to offer customized services.
- Better Forecasting – Able to plan better for the accessibility of the service or product by predicting future demand by customers.
- Re-invent Loyalty Management - CLV can decrease customer dissatisfaction and be a good indicator for refining operational competence.
- To read more, download FREE sample
Download the complete customer lifetime value whitepaper here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 14 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.