The BURGER KING® Brand Takes on Net Neutrality Via “WHOPPER® Neutrality” Social Experiment

The Internet Should be Like BURGER KING® Restaurants … Welcoming of Everyone

MIAMI--()--The repeal of Net Neutrality is a hot topic in America, but it can be difficult to understand. That’s why the BURGER KING® brand is releasing an eye-opening video called WHOPPER® Neutrality which replicates scenarios that show the potential effect of the repeal of Net Neutrality.

The recent repeal of Net Neutrality means that internet providers can throttle bandwidth, offer paid fast lanes, block and prioritize content as they wish1. The BURGER KING® brand reenacted what this repeal could mean at the counter with people buying WHOPPER® Sandwiches.

During the WHOPPER® Neutrality experiment, BURGER KING® restaurant guests that ordered their WHOPPER® Sandwiches at the regular price had to wait a very long time to receive their orders. Other customers received their orders swiftly, because they paid increased fees for faster service. This caused infuriation. When the ultra-aggravated customers learned they were part of this WHOPPER® Neutrality experiment, everything clicked.

“We believe the internet should be like BURGER KING® restaurants, a place that doesn’t prioritize and welcomes everyone,” said Fernando Machado, BURGER KING® Global Chief Marketing Officer. “That is why we created this experiment, to call attention to the potential effects of net neutrality.”

Watch the WHOPPER® Neutrality experiment on YouTube.com/BurgerKing starting today. All guests are encouraged to support Net Neutrality by signing the petition at Change.org/SavetheNet.

1: https://www.aclu.org/issues/free-speech/internet-speech/what-net-neutrality

About BURGER KING®

Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world's largest quick service restaurant companies with more than $27 billion in system-wide sales and over 23,000 restaurants in more than 100 countries and U.S. territories. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.

Contacts

ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan, 212-230-1800
brooke@alisonbrodmc.com
bk@alisonbrodmc.com

Contacts

ALISON BROD MARKETING + COMMUNICATIONS
Brooke Scher Mogan, 212-230-1800
brooke@alisonbrodmc.com
bk@alisonbrodmc.com