MARSHALL, Minn.--(BUSINESS WIRE)--As a founding partner of the Minnesota Super Bowl Host Committee, Schwan’s Home Service, Inc. plans to deliver smiles™ and make a lasting impression on the millions of local and national football fans descending on the Twin Cities ahead of the big game on Sunday, Feb. 4.
As the company celebrates 65 years of delivering high-quality foods directly to people’s homes, Schwan’s is launching a campaign encompassing social media and influencer programs, charitable giving, a 40 foot Schwan’s truck tower at Super Bowl LIVE, along with other fun activities taking place on a local and national level.
“On behalf of every employee at Schwan’s Company, we are extraordinarily proud of our support of the Minnesota Super Bowl Host Committee’s work to create what we expect will be the most exciting and unique fan experience in the history of the big game,” said Dimitrios Smyrnios, CEO of Schwan’s Company. “We are especially proud to celebrate our heritage food delivery business that was established right here in Minnesota more than 65 years ago. We look forward to welcoming fans from all over and giving them a taste of what Minnesota and Schwan’s are all about.”
Schwan’s Partners with Pro Football Greats to Fight Hunger
Schwan’s strives to improve the quality of life in communities where its employees live and work. The company focuses on exceptional efforts to end hunger, promote youth education and leadership development, as well as provide essential services that advance healthier communities.
As part of the campaign, Schwan’s has teamed up with professional football tight ends Jason Witten and Kyle Rudolph to fight hunger in America. The company and the players are working to raise money for Second Harvest Heartland, a Minneapolis-St Paul based food bank. Schwan’s pledges to donate $5 for every order by a new customer submitted between Jan. 26 and Feb. 5, up to $25,000. This equates to 75,000 meals for families in need.
“We at Schwan’s understand the importance of family mealtime and plan to use our support of the Minnesota Super Bowl LII Host Committee to celebrate our foods, Minnesota heritage and community commitment,” said Pat Anderson, senior vice president of sales and marketing for Schwan’s Home Service. “As a food company, we are committed to the fight to end hunger in our communities. We are thrilled to partner with these two football greats to make a difference here at home and across the country.”
To participate, new customers can visit www.schwans.com to sign up and submit an order today.
In addition to giving back in Minnesota, Schwan’s recently turned its focus to Texas where the company has a significant market and employee presence. On Dec. 29, Schwan’s and Witten teamed up to deliver nearly 2,000 servings of food to Dallas/Fort Worth area families living at The Gatehouse, a supportive living community where women and children in crisis receive safe refuge, ample time, practical resources and healthy relationships to discover new paths for permanent, positive change. While there, Witten took the time to visit with fans and play catch with some of the children.
“I’ve been fortunate to play in Dallas my entire career. This community means a great deal to my family and me. Visiting The Gatehouse and delivering Schwan’s food was rewarding and a tremendous honor,” said Jason Witten.
Schwan’s Tailgate Truck Tower
Schwan’s will be delivering big smiles throughout the 10-day Super Bowl LIVE events by combining festival goers’ love of football, food and fun.
The company is building a tower of Schwan’s iconic yellow delivery trucks that will stand more than 40 feet tall in the middle of the action in downtown Minneapolis. For a chance to win great prizes, fans can compete head-to-head in an interactive video game displayed on the tower. Additionally, throughout the 10 days of Super Bowl LIVE, fans can make their own digital bobble heads and enjoy delicious free food during Schwan’s Two Minute Drill surprise sampling moments. The interactive tailgating experience will be located at the intersection of Nicollet and 8th Street.
Here are a few fun facts about the Schwan’s tailgating truck tower:
- It will stand more than 40 feet tall.
- The structure itself is 44.5 feet wide and 7 feet deep.
- The structure weighs an estimated 70,000 pounds.
The menu for Schwan’s Two Minute Drills includes popular tailgate items offered by Schwan’s, including:
- Chocolate chip cookies.
- Chicken fries.
- Chicken bites.
- Chicken egg rolls with sweet chili sauce.
- Four-cheese penne pasta with prosciutto.
- SIGNATURE™ Dark chocolate ice cream miniatures.
About Schwan’s Home Service, Inc.
Schwan’s Home Service, Inc., a subsidiary of Schwan’s Company, markets and distributes more than 300 high-quality frozen foods through home-delivery and mail-order services. Popular product lines include the company’s signature ice cream, pizza, premium meats and seafood, ethnic specialties, breakfast items and desserts. Based in Minnesota, Schwan’s Home Service, Inc. has more than 400 local sales and distribution centers across the continental United States. To learn more, visit Schwans.com, download the Schwan’s mobile app, or call 1-888-SCHWANS (1-888-724-9267).
About Second Harvest Heartland
Second Harvest Heartland is one of the nation’s largest, most efficient and most innovative hunger relief organizations, helping provide more than 81 million meals in 2017 alone. Second Harvest Heartland believes no one should ever go hungry, as our region has more than enough food for everyone. Since 2001, we have worked to help provide meals for the one in 10 individuals in Minnesota and western Wisconsin who experience hunger by strengthening the hunger relief network, working with nearly 1,000 partnering food shelves, food pantries and other meal programs. Every year, Second Harvest Heartland creates new partnerships with schools, hospitals and clinics and advocate for programs and policies that will improve the lives of the people we serve. We leverage our unique position in the emergency food chain to make a difference. For more information, visit 2harvest.org or call 651.484.5117.
About The Gatehouse
The Gatehouse, located on 61 acres with 95 apartments in Grapevine, is a supportive living community where women and children leaving a crisis receive safe refuge, ample time, practical resources and healthy relationships to discover new paths for permanent, positive change.
As part of the individually-tailored Independent Life Program, women and their children can stay for up to 2 and a half years and receive services such as food, clothes, cars, auto maintenance, medical/dental, legal aid, financial literacy training, career development guidance, childcare, professional counseling and higher education as part of building new lives and ending cycles of abuse and poverty. www.gatehousegrapevine.com.