This study explores and analyses 18 technologically innovative companies founded or headquartered in Australia for their technological disruption for the year 2017. These companies operate in a range of industries such as automotive car sharing, fintech, business intelligence and analytics, logistics, customer experience testing, and project management. They share key commonalities of serving as innovative, digital disruptors in their respective markets - changing traditional business models and finding new means through which to generate and deliver value to end users.
Companies need to be able to generate continuous value for their customers through on-going research and development (R&D) and innovation. Differentiation is key for retaining a competitive advantage in the market, as the threat from competitors within digital industries remains significant, with typically lower barriers of entry than brick-and-mortar enterprises. There have been unique innovations in capabilities such as Big Data analytics, allowing companies to gain detailed insights into customer behaviours and operational effectiveness, paving way for large-scale market disruption.
For Australian start-ups, international expansion and branding are essential to strengthen their reputation for differentiation and gaining a distinct first-mover advantage. Successful business models in Australia should be scaled across overseas markets to minimise the risk of emerging competitor digital platforms securing early market share. Innovative technology applications and industrial capabilities such as Big Data analytics, cloud technology, Internet of Things (IoT), and Artificial Intelligence (AI) are likely to be important in a start-up's long-term strategy as main or peripheral features.
- Campaign Monitor
- Cohda Wireless
- Data Republic
- Seeing Machines
- WiseTech Global
For more information about this report visit https://www.researchandmarkets.com/research/wrf4qw/australian?w=4