The Snapchat Report: Television Edition - Research and Markets

DUBLIN--()--The "The Snapchat Report: Television Edition" report has been added to Research and Markets' offering.

Snap Inc. is a major player in global mobile TV with an audience of dedicated Millennial users, a generation which prefers smartphones to the TV set.

International broadcasters and media owners aim to tap new advertising revenue from mobile viewers, test new formats and drive tune-in for their broadcast TV properties, but along with the opportunities there are significant challenges.

The report answers these key questions:

  • How has Snapchat established a compelling mobile video distribution platform?
  • In what crucial ways is Snap TV like and radically different from conventional television?
  • Which major broadcasters and media owners partner with Snapchat in the USA, UK and Europe?
  • What content do they produce based on existing TV shows?
  • What new formats are they innovating for original made-for-mobile series and what resources does this require?

The in-depth coverage in this report analyses Snapchat's Discover distribution platform, its television partnerships and the shows and formats which the broadcasters are creating.

Key Topics Covered:

1. Executive Summary: Shaping the Future of Mobile TV and Advertising

2. Snapchat's Mobile TV Channel: Challenging Facebook and Twitter

3. How Broadcasters are Innovating Snapchat TV Formats

4. Inside Snapchat's Strategy to Be a Worldwide TV and Media Partner

5. Snapchat Discover: a New Paradigm for Mobile Media Distribution

6. Snapchat Becomes a Global TV and Media Distributor

7. How Major TV Companies Create High-Impact Content for Snapchat

8. The Challenges of Producing Original Snapchat Video

9. Innovating the Future of TV News for Mobile

Companies Mentioned

  • A&E Networks
  • ABC Family
  • Channel 4
  • CNN
  • Comedy Central
  • Disney ABC
  • ESPN
  • Food Network
  • HBO
  • MTV
  • National Geographic
  • NBCU
  • NowThis
  • Sky News
  • Snapchat
  • Time Warner
  • Univision
  • Viacom

For more information about this report visit https://www.researchandmarkets.com/research/39sjmd/the_snapchat?w=4

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: SMS and MMS, Social Media, Televisions and Television Services

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: SMS and MMS, Social Media, Televisions and Television Services