NASHVILLE, Tenn.--(BUSINESS WIRE)--The Iroquois Steeplechase, Nashville’s iconic sporting event benefiting Monroe Carell Jr. Children’s Hospital at Vanderbilt, has unveiled its enhanced race-day experiences and ticket availability for 2018. The 77th Iroquois Steeplechase sponsored by Bank of America will take place on Saturday, May 12, 2018, and these expanded offerings will give spectators more options for participating in and enjoying the event.
In addition to its standard ticket options, new packages for this year’s Iroquois Steeplechase include individual seats in the Skybox Suites with access to gourmet food and premium parking, an all-inclusive tailgating equipment rental package, which consists of a 10’ x 10’ tent, table and chairs, as well as add-on catering options. The Fox Den, an entertainment tent in the infield has been expanded due to high demand. To encourage family participation, children twelve and under are now admitted free in the tailgating and general admission areas. Complementing the race-day experience for all spectators will be live music in the Hunt Club and Fox Den areas, expanded parking, food trucks and two locations for shopping located in the Hillside and Fox Den areas.
“For the past seventy-six years, the Iroquois Steeplechase has attracted countless spectators to the beauty and grandeur of horse racing, as well as provided a fun, exciting way for people to support their community,” said Dwight Hall, chairman of the Iroquois Steeplechase Race Committee. “As Nashville continues to flourish, we want to not only provide our long-time spectators with a refreshing experience but also engage our newer community members in the excitement of Steeplechase; it truly serves as an anchor event for giving back and represents what the spirit of Nashville is all about.”
While the event raises money for several charitable causes, Monroe Carell Jr. Children’s Hospital at Vanderbilt is its primary beneficiary and has received more than $10 million from the proceeds of the event. This philanthropic support plays a pivotal role in extending the hospital’s reach and enabling even more young people to find expert care. The goal for these new race-day experiences and ticket options is to create both more engagement and philanthropic opportunities for spectators to be involved.
“Each year, we stand in awe of the many ways in which the residents of Middle Tennessee embrace this event—its tradition, its history and its causes,” Hall said. “In planning this year’s event, we want to honor the passion of our community by delivering a fresh experience for everyone, from those who attend without fail each year to those who’ll be attending their first Steeplechase.”
To create these expanded packages and events, Steeplechase organizers have partnered with two local businesses: Brand825 and Evolution Event Solutions (EES). These new partnerships are a collaboration to enhance the Steeplechase experience and drive increased awareness for its philanthropic nature. Brand825 is leading the marketing and promotional aspects of the 77th Iroquois Steeplechase, while EES is leading the event-planning and operations management.
“The Iroquois Steeplechase represents a long-standing reputation of excellence in racing, fashion and philanthropy, and it’s a world-class event,” Hall said. “As we look to further its reach and impact, we understand the importance of partnering with high-caliber teams like Brand825 and EES to elevate our spectators’ experience through fresh approaches that complement our traditions.”
For those wishing to attend the 77th Iroquois Steeplechase, the full lineup of ticket options and package add-ons are available now available at http://www.iroquoissteeplechase.org.
About Iroquois Steeplechase
The Iroquois Steeplechase is an iconic sporting event that has been Nashville's rite of spring since 1941. Held the second Saturday of each May at Percy Warner Park, the annual event attracts more than 25,000 spectators and is Music City's celebration of time-honored traditions, Tennessee hospitality and Southern fashions. The event also supports several philanthropic causes and has donated more than $10 million to Monroe Carell Jr. Children’s Hospital at Vanderbilt since 1981. To learn more about Steeplechase, visit www.iroquoissteeplechase.org.
About Monroe Carell Jr. Children’s Hospital at Vanderbilt
Monroe Carell Jr. Children’s Hospital at Vanderbilt, a freestanding 267-bed facility dedicated to serving only children, is nationally recognized as a leading provider of pediatric health care services. Experts treat and work to prevent all health issues ranging from common childhood conditions to serious, advanced diseases. Featuring Centers of Excellence for the treatment of diabetes and congenital heart disorders, Children’s Hospital also operates the region’s only level 1 pediatric trauma unit and a neonatal intensive care unit with the highest designated level of care. In addition, Children’s Hospital is a top-level teaching and research facility. As a nonprofit organization, the hospital cares for children of Tennessee and surrounding states regardless of their ability to pay. Monroe Carell Jr. Children's Hospital at Vanderbilt is again named among the top pediatric health care hospitals in U.S. News & World Report magazine's annual Best Children's Hospitals rankings. Children’s Hospital has been ranked every year by U.S. News since the inception of the publication’s pediatric rankings, now in its tenth year.
Brand825 is a marketing and creative agency that is passionate about building strong brands. With an intense focus on brand development, marketing strategy and customer engagement, the agency partners with clients to help them understand their unique story and tell it in a way that engages and inspires. This includes a full scope of integrated services that includes brand messaging, creative design, digital advertising, multifaceted marketing campaigns and social media strategy. For more information on Brand825, visit www.brand825.com.
About Evolution Event Solutions
Evolution Event Solutions is a strategic event and meeting management company serving corporations and non-profit entities nationwide. Headquartered in Nashville, Tennessee, and with offices in North Carolina and Florida, EES provides strategic meeting and event management, event production, and non-profit services to companies globally. EES is a member of the Certified Women’s Business Enterprise (WBENC), Nashville Chamber of Commerce, International Airlines Travel Agent Network (IATAN), Meeting Professionals International (MPI), Rotary International and the International Live Events Association. For more information about EES, visit www.evolutioneventsolutions.com.