NEW YORK--(BUSINESS WIRE)--Vested, the fastest-growing public relations firm in the world, today announced PR News recognized it for two awards in The Finnies, the publication’s annual awards for financial communications. Maggie Monaghan, an account executive at the agency, was recognized as a Rising Fintech Star. Additionally, the work the agency performed for Clarity Money earned the top spot in the category of Best Fintech Launch.
Since its launch in January 2017, Clarity Money has become one of the fastest growing personal finance management apps. The PFM app has analyzed more than $60 billion in transactions for customers and saved its engaged users who interact with the app over $300 per year. Maggie leads the media relations efforts for the launch and ongoing program at Vested on behalf of Clarity Money which helped the startup achieve these milestones.
“One of our core strengths is the cohesiveness of the team and our dedication to integrated communications in the financial services and fintech market,” said Binna Kim, co-founder and president of Vested. “The competition in the PFM space is expanding, which means the message and value proposition each new entrant brings needs to be clearly articulated to consumers and influencers. We believe in Clarity Money which is what made the launch such an important initiative for us and Maggie is an integral part of the account team. It’s been exciting to see the company grow so quickly as we continue to work together.”
Said Marc Atiyeh, Chief Strategy Officer of Clarity Money: “We rely on Vested as our partner and the team was an integral part of making our launch a success. From the onset of our partnership, Vested worked with our team to make sure we had an impactful message that would resonate with our key audiences.”
The Finnies evaluate the most innovative and creative financial communications campaigns and people, the publication stated. A blue-chip panel of corporate, agency, and academic executives evaluated each campaign entry based on creativity, innovation, sound planning, implementation, and outcomes. The most important criterion was proven success in aligning strategic objectives with end goals.
Named the world’s fastest growing public relations agency, Vested is an integrated communications firm focused on the future of finance. Vested’s approach merges deep financial expertise with creativity to deliver award-winning, integrated campaign for our global clienteles.
Vested is a founding member of the Global Fintech PR Network and recently launched the industry’s first agency-run investment group, Vested Ventures. Learn more at www.fullyvested.com, or via Twitter or LinkedIn.