The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Fentora through personal promotion in 2016 and how does this compare to its peer set in the Cancer Pain and Pain - Opioids markets?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
- How does Teva's depth of coverage vary within key specialties (e.g., Anesthesiology, Pain Medicine, Physical Medicine and Rehabilitation, and Family Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Fentora throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most detailed prescribers and top paid speakers for Fentora in 2016?
Data Sources and Methodology:
- We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
- Over 300 paid interactions across 100 physicians made on behalf of Fentora were carefully examined to support our analysis. In addition, interaction data from 15 peer products (e.g., Abstral, Belbuca, Butrans, Conzip, Embeda, Fentanyl Patch, Hysingla ER, Lazanda, Levorphanol, Nucynta, Opana, Oxaydo, OxyContin, Subsys, and Zohydro ER) was leveraged to provide benchmarking and market insights.
For more information about this report visit https://www.researchandmarkets.com/research/5th87q/united_states?w=4