2016-2017 Fentanyl Patch U.S Promotional Report - Research and Markets

DUBLIN--()--The "Fentanyl Patch 2016 U.S Promotional Report" report has been added to Research and Markets' offering.

The 5 Key Questions Addressed by this Report:

  • How many physicians were reached by Fentanyl Patch through personal promotion in 2016 and how does this compare to its peer set in the Pain - Opioids markets?
  • What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
  • How does Mylan's depth of coverage vary within key specialties (e.g., Anesthesiology, Physical Medicine and Rehabilitation, Pain Medicine, Family Medicine, and Internal Medicine) and how does this compare to its peers and the overall set of rep-accessible physicians?
  • How often are physicians receiving paid meals for Fentanyl Patch throughout the year (e.g., monthly, quarterly, annually)?
  • Who were the most detailed prescribers and top paid speakers for Fentanyl Patch in 2016?

Data Sources and Methodology:

  • We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
  • Over 700 paid interactions across 600 physicians made on behalf of Fentanyl Patch were carefully examined to support our analysis. In addition, interaction data from 15 peer products (e.g. Abstral, Belbuca, Butrans, Conzip, Embeda, Fentora, Hysingla ER, Lazanda, Levorphanol, Nucynta, Opana, Oxaydo, OxyContin, Subsys, and Zohydro ER ) was leveraged to provide benchmarking and market insights.

For more information about this report visit https://www.researchandmarkets.com/research/tj867l/20162017?w=4

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Analgesics

Contacts

Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900
Related Topics: Analgesics