DUBLIN--(BUSINESS WIRE)--The "Viberzi 2016 U.S. Promotional Report" report has been added to Research and Markets' offering.
The 5 Key Questions Addressed by this Report:
- How many physicians were reached by Viberzi through personal promotion in 2016 and how does this compare to its peer set in the Irritable Bowel Syndrome markets?
- What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend on each type of activity?
- How does Allergan and Ironwood's depth of coverage vary within key specialties (e.g., Family Medicine, Internal Medicine, Gastroenterology, and Obstetrics/Gynecology) and how does this compare to its peers and the overall set of rep-accessible physicians?
- How often are physicians receiving paid meals for Viberzi throughout the year (e.g., monthly, quarterly, annually)?
- Who were the most detailed prescribers and top paid speakers for Viberzi in 2016?
Data Sources and Methodology:
- We leverage company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. Currently, 42 months of longitudinal data is available - covering payments to more than 900,000 U.S. healthcare professionals.
- Over 153,900 paid interactions across 38,700 physicians made on behalf of Viberzi were carefully examined to support our analysis. In addition, interaction data from 3 peer products (e.g. Amitiza, Linzess, and Xifaxan) was leveraged to provide benchmarking and market insights.
For more information about this report visit https://www.researchandmarkets.com/research/hh4tl2/viberzi_2016_u_s?w=4
