BRIDGEWATER, N.J. & OAKBROOK TERRACE, Ill.--(BUSINESS WIRE)--Unwanted and illegal robocalls and robotexts make up the top complaints to the FCC and FTC, with consumers filing nearly two million complaints within the first five months of 2017.
While, for the most part, unscrupulous companies are to blame for robocalls and robotexts, there are times when respected brands can find themselves lumped into the same category if they inadvertently send a communication to one of the nearly 45 million U.S. mobile numbers that are reassigned to another person each year.
Now, two leaders in telecommunications and information services are bolstering their solutions to make it easier for organizations utilizing automated messaging for permission-based customer engagement to comply with the Telephone Consumer Protection Act (TCPA), which protects consumers from the harassment and annoyance of uninvited and repeated communications from companies.
Infutor, the consumer identity management experts, has signed a two-year agreement with iconectiv, an authoritative partner of the global communications industry, to incorporate iconectiv® Right Party Verification for Messaging data into its solution. Right Party Verification for Messaging provides real-time monitoring of mobile number ownership and can identify which numbers have been recycled so that marketers can more easily halt sending messages to those numbers.
Separately, iconectiv has made its Right Party Verification for Messaging offering even more robust by incorporating Infutor data into it. The inclusion of this data further helps ensure the highest degree of accuracy in determining when a mobile number has been reassigned.
“The stakes are high for brands and telemarketers looking to engage consumers via mobile communications – a single text to a wrong number could trigger a fine,” said George Cray, Vice President, Information Solutions, iconectiv. “By integrating Right Party Verification for Messaging into their solution, Infutor can deliver an even more powerful tool for brands that want to ensure only opted-in customers get the messages they want.”
“Omnichannel marketing is key for businesses today but engaging a consumer outside TCPA guidelines cannot only result in huge fines, it can also create brand alienation and reputation damage,” said Gary Walter, CEO, Infutor. “That’s why our integration of iconectiv’s Right Party Verification data is indispensable to consumer engagement professionals who wish to stay within the law and protect their customer relationships.”
Both solutions help companies engage with those customers who have opted-in to receive communications without violating TCPA.
At iconectiv, we envision a world without boundaries, where the ability to access and exchange information is simple, secure and seamless. As the authoritative partner of the communications industry for more than 30 years, our market-leading solutions enable the interconnection of networks, devices, and applications for more than two billion people every day. Working closely with private, government and non-governmental organizations, iconectiv has intimate knowledge of the intricacies and complexities of creating, operating and securing the telecommunications infrastructure for service providers, governments and enterprises. iconectiv provides network and operations management, numbering, registry, messaging and fraud and identity solutions to more than 1,200 customers globally. A US-based company, Telcordia Technologies, does business as iconectiv. For more information, visit www.iconectiv.com.
Infutor is the expert in data-driven consumer identity management. The company is solely focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions. Infutor’s mission is to deliver solutions that accurately identify consumers before, during and in-between engagements, giving brands a secure, privacy compliant foundation to improve inbound engagement and outbound omnichannel marketing reach, and to minimize losses due to fraud and non-payment. Led by information industry veterans, Infutor is a privately held company founded in 2003 with strategic investments from Norwest Venture Partners. Infutor is headquartered in Oakbrook Terrace, Ill. For more information, visit www.infutor.com.