POWAY, Calif.--(BUSINESS WIRE)--Disguise, Inc. today announced a new, multi-year licensing agreement with MGA Entertainment, Inc. to design and manufacture children’s Halloween and everyday dress up costumes and accessories such as tiaras, shoes, jewelry, wands, wigs and bag sets based on the popular L.O.L. Surprise!™ characters. The licensing deal encompasses North America, and the costumes are slated to launch in 2018.
“L.O.L. Surprise! is one of the hottest brands for kids, and we’re thrilled that we will be able to create costumes that will inspire kids to be these fun characters,” said Joe Anton, President of Disguise, Inc.
L.O.L. Surprise!, the hot new craze in the collectible world, has transfixed youth worldwide with its patent-pending combination of unboxing, collecting, and fashionable doll surprise inside. Initially launched at retail in December 2016, MGAE’s L.O.L. Surprise!™ sold out within weeks, and subsequently created an after-market frenzy. With more than 120 dolls in the current collection and more slated for release in 2018, MGAE’s L.O.L. Surprise! dolls are fierce, fashion-forward and packed with personality. To learn more information about L.O.L. Surprise!, go to www.LOLsurprise.com or to the official L.O.L. Surprise! YouTube, Instagram, or Facebook pages.
About Disguise, Inc.
Since 1987, Disguise has been a leader in the Halloween industry creating innovative and trend setting costumes and accessories. Based in San Diego area, Disguise produces costumes and accessories under many of the world’s leading licensed brands, as well as its own proprietary brands for the nation’s largest retailers including specialty, party and pop up stores. Disguise designs and manufactures millions of costumes for U.S. and other international markets each year bringing smiles and creating memories for kids and adults alike. To see Disguise’s extensive Halloween collection, please visit www.disguise.com.
Disguise is a trademark of Disguise, Inc.