Pozmanter joins the agency from Worldwide Business Research, where she was head of public relations. WBR, an events company and professional services provider that hosts more than 80 industry-leading conferences annually, has been working with Vested since 2016.
“Working with an agency from the client side is perhaps the best way to see how its team truly operates. I know for a fact that Vested practices what it preaches, and I'm thrilled for the opportunity to join this diverse, assertive, and service-minded team,” Pozmanter said.
Pozmanter was the first public relations hire at WBR and built out this function into global communication strategies across its event portfolios. In her position, she focused on both financial and retail industry events, including eTail, to raise their profiles amid a competitive landscape.
“We value Lauren’s deep expertise across the financial, retail, and technology markets, and she is an asset to our team,” said Ishviene Arora, co-founder and chief operating officer, Vested. “Lauren brings a unique perspective to our team following her in-house experience at WBR. Having someone with her background and wealth of knowledge about this space will be a massive value-add to our clients and colleagues.”
Named the world’s fastest growing public relations agency, Vested is an integrated communications firm focused on the future of finance. Vested’s approach merges deep financial expertise with creativity to deliver award-winning, integrated campaign for our global clienteles.
Vested is a founding member of the Global Fintech PR Network and recently launched the industry’s first agency-run investment group, Vested Ventures. Learn more at www.fullyvested.com, or via Twitter or LinkedIn.